ABOUT US

Ecotero LLC operates several private-label brands, led by DECOLURE in premium bedding and home textiles, across a broad and growing product catalogue. Amazon is our mature, high-revenue channel. TikTok Shop is the fastest-growing channel and the one with the most headroom. Shopify DTC is early-stage. We are a lean, fully distributed team.

What is genuinely unusual here is the analytical infrastructure. Our TikTok data pipelines run on a daily automated basis into a structured internal database. SKU-level cost data covers our full catalogue. We track competitors systematically. An AI operations system produces regular performance analysis, competitor intelligence, creative briefs, and P&L; modelling. You inherit a working analytics function on day one rather than building one.

WHAT YOU WILL OWN The channel P&L;

- GMV, contribution margin, net margin, break-even ROAS blended and by product, AOV, refund rate.
- Monthly and quarterly forecasts with stated confidence levels and kill criteria — a format we already use, which you would inherit and improve.
- Discount and promotion strategy. Our current seller discount rate is a meaningful share of GMV, and whether that's the right level is one of the first questions you'd answer — you now have the price authority to change the answer.

Paid growth — GMV Max

- A meaningful five-figure monthly budget today, with real headroom to scale further.
- Every campaign judged against contribution margin, not platform ROAS. We currently run several campaigns below blended break-even; finding and killing those is week-one work.
- Creative fatigue management. Blended ad ROI has declined materially over recent months, and the diagnosis is not settled.

Distinguishing fatigue from audience saturation from mix shift is a real analytical problem here, not a talking point.

The creator and affiliate engine

- LIVE strategy from a near-standing start — a small single-digit share of GMV against a category benchmark several multiples higher, and the largest untapped channel we have.
- Catalogue and bundle strategy. We are the only Tier-1 bedding shop on TikTok without bundles.
- Content velocity targets and brief quality. Our own data shows content volume drives GMV at a two-to-four week lag, and a recent content gap cost us a meaningful amount of revenue.

LIVE, merchandising and content

- LIVE strategy from a near-standing start. It's a small fraction of our GMV against a much larger category benchmark, and it's the largest untapped channel we have.
- Catalogue and bundle strategy. We are the only Tier-1 bedding shop on TikTok without bundles.
- Content velocity targets and brief quality.



Our own data shows content volume drives GMV at a two-to-four week lag, and a recent content gap cost us a meaningful amount of revenue.

The AI operating model

- Build AI into research, analysis, forecasting, creator discovery, brief generation and QA — and improve the existing agent by feeding back where it lacks context.
- Treat AI output as a draft until the arithmetic, the source and the execution risk have been checked. We test this directly and we will ask you to do it in front of us.
- Humans keep control of pricing decisions, money movement, creator contracts, compliance claims and anything customer-facing.

Cross-channel — the part that makes this job different

- The same bamboo SKUs that dominate TikTok GMV also sell on Amazon, our largest channel, and on Shopify. Promotional depth, inventory allocation and launch timing are shared decisions with real tension in them, and you will be arguing your corner monthly.
- A weekly commercial view to the CEO: performance, risk, the decision you need, the next move.
- Bamboo 4pc and 6pc have zero stockout tolerance. Reorder lead time runs into the months.

Your forecast is the input.

REQUIRED EVIDENCE The hard gate:

- Verified seller-side ownership of one named US TikTok Shop at $5M or more in trailing-twelve-month GMV, during a period when you personally held decision authority.
- You will need to name the shop, the dates, your authority, the starting and ending GMV, and someone who can confirm it.
- We verify this before a final interview — redacted Seller Center screens or an employer reference, not a screenshot of a dashboard.

What does not count

- An agency portfolio total, or GMV summed across multiple client shops.
- Total company revenue where TikTok Shop was one part.
- A shop you advised, audited or supported without decision authority.

Also required

- Direct GMV Max ownership at $30,000+ per month with authority over scaling and kill decisions.
- Financial literacy that survives a live test. You should be able to derive break-even ROAS from a full cost stack — platform fee, commission, fulfilment, COGS, refunds — without notes. We will ask you to.
- Hands-on Seller Center and Affiliate Center. Open and target collaborations, sample eligibility, commission changes, creator messaging,



Shop Performance Score components.
- Creator program ownership at scale — recruitment, tiering, commission design, sampling economics, activation and retention.
- US cultural fluency. You need to know why a hook works for a US audience in this category, which creators are credible, and what reads as inauthentic. This is a real requirement and we will test it with live content.
- One AI workflow you built — the tool, the inputs, the human checkpoints, the failure handling, and the measured result. Not a description of how you think about AI.
- People leadership. You will direct a Creator & Affiliate Manager and coordinate contributors across functions.

Preferred

- Bedding, home, beauty, wellness or apparel — any creator-led impulse category with comparable margin and content velocity. Exact category preferred, not required.
- LIVE selling experience with real revenue behind it.
- Multi-brand TikTok Shop operations.
- Kalodata, FastMoss or equivalent competitive tooling.
- Experience running TikTok Shop alongside a large Amazon business.

This role is not

- A content creation role. You will direct creators, not be one.
- An agency account management role. You own outcomes here, not a client relationship.
- A coordination role. Listing uploads, sample logistics, outreach volume, and spreadsheet maintenance sit with the team and the agent, not with you.
- A "learn TikTok Shop on the job" role. We are past that stage.

WHAT YOU'LL GET

- Competitive salary based on experience.
- Fully remote position.
- Direct access to the CEO. Your ideas and analysis reach the decision-maker, not a middle manager.
- Advanced tooling and infrastructure, including AI-powered analytics, custom dashboards, and automated reporting that let you focus on strategy instead of data entry.
- A team that values data-driven decision-making and continuous improvement.
- Opportunities for growth as the company expands into new marketplaces and channels.
- Employee discounts on Decolure products.

Do not apply if

- Your scale claim is an agency portfolio total, a client result, or a company figure you did not personally drive.
- Your TikTok Shop experience is non-US only, and you have no US market exposure to point to.
- You optimize for GMV and platform ROAS without deriving break-even from a real cost stack.
- Your experience is creator-side or agency account management rather than owning a shop's outcomes.
- You cannot defend your own written work live and without notes.
- You want a channel that already runs. Two SKUs are 77% of ours, LIVE is dormant, and a third of our sample spend is unattributed.

📌 Head of TikTok Shop (México)
🏢 Remote Jobs
📍 México