Company Description Btch Agency is a strategy-led marketing and growth agency helping ambitious brands get clear, get seen, and build systems that scale.

We combine brand strategy, digital marketing, performance marketing, content, and AI-powered systems to turn scattered marketing into a clear path from where your brand is today to where it wants to go.

What makes us different? We don’t just research markets. We’ve lived in them.

With experience across Latin America, Southeast Asia, Mexico, and the United States, we help brands grow locally and expand across borders with a deeper understanding of how different audiences think, buy, and connect.

Strategy first. Systems always. Transformation is the result.

Stop guessing. Start transforming. Btch.

Role Description The Performance Specialist is a remote, contract role responsible for monitoring, analyzing, and optimizing social media and amazon campaigns and related performance initiatives. Day-to-day tasks include tracking key performance metrics, conducting data analysis, and developing insights to improve engagement, conversion, and ROI.



This role collaborates closely with account and creative teams to recommend testing strategies, implement performance experiments, and refine targeting and budgets.

The Performance

Specialist documents results, prepares clear performance reports, and suggests ongoing improvements to campaign structures and workflows.

Qualifications

- Strong Analytical Skills and Data Analysis capabilities to interpret performance metrics and identify actionable insights.
- Experience in Performance Management and Performance Testing to design, execute, and evaluate optimization experiments.
- Effective Communication skills to present findings clearly and collaborate with cross-functional teams.
- Familiarity with advertising platforms (e.g., Amazon, Meta, TikTok, LinkedIn) and their analytics tools.
- Ability to work independently in a remote setting, manage multiple campaigns, and prioritize tasks effectively.
- Experience in digital marketing, growth marketing, or media buying is highly beneficial.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.

📌 Performance Specialist (México)
🏢 MG Social Ops
📍 México