The Marketing Performance Operations Specialist supports the demand generation team by managing paid media reporting, attribution, tracking implementation, and marketing data systems.This role ensures campaign performance is accurately measured and provides actionable insights that help the paid media team optimize budgets and improve lead generation outcomes.This position will be remoteReports to: Head of GrowthWhat You Will OwnBuild and maintain paid media performance dashboardsMonitor marketing attribution and conversion tracking accuracyConnect advertising platforms with internal data systems such as Salesforce and analytics toolsPrepare weekly and monthly performance reporting for marketing leadershipAssist with campaign tagging, tracking parameters, and data hygieneIdentify trends and performance insights across channelsSupport budget pacing and forecasting modelsAssist with campaign experiment analysis and reportingWhat You Will Need to Accomplish the Job 4+ years experience in marketing analytics, marketing ops, or performance marketing reportingExperience working with Google Analytics, advertising platform reporting, SQL and BI reporting tools (Snowflake preferred)Strong Excel / spreadsheet skillsFamiliarity with marketing attribution and conversion tracking - specifically incrementality studies.
Experience with Salesforce reportingExperience with BI tools such as Sigma, Looker,



or TableauFamiliarity with marketing automation platformsWhat Will Make Us Love You Data and results driven Fast but thorough Building for scaleBrings industry best practices to the team and levels up the teamAt Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience.
AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria.
For additional information, please review the External AI Policy Statement available on our Careers page.Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported.
We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics.
If you have a disability or special need that requires accommodation, please let us know.All official correspondence will occur through Weave branded email.
We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.

📌 Marketing Data & Performance Ops Specialist (Estado de México)
🏢 Weave
📍 Estado de México