DescriptionOwn user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.Responsabilidades:Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTVReferral program, influencer campaigns, and organic growth loopsCommunity channels: Facebook groups, WhatsApp, activationsAttribution and measurement (Branch.io, ad platforms, internal data)Campaign execution: bilingual copy, landing pages, push campaignsRequirementsProven experience growing a consumer product in MexicoHands-on paid marketing: managed real budgets, can show resultsStrong analytical skills: cohorts, CAC, activation, retentionAble to execute directly, not just manage agenciesHeavy AI tooling userFluent Spanish and EnglishMexico City preferred
📌 Growth & Marketing Lead (Naucalpan de Juárez)
🏢 Marathon Talent
📍 Naucalpan de Juárez
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