DiDi General is seeking a senior Brand Strategist to own the executional layer of brand strategy, translate positioning into actionable briefs, and partner with the creative agency for material prep.
You will own data-driven processes and dashboards for the team, reporting to the Brand Strategy Lead.
You will collaborate with business teams across DiDi financial services, manage timelines and stakeholder alignment, and help steer campaigns from brief to delivery with strong analytical input.
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