About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
This role is within
WPP Media's Business Intelligence team
, where you will partner with Analytics, Media, Data Operations, and offshore/onshore teams to improve marketing efficiency and deliver reliable data management, reporting, and visualization solutions.
As a
Manager, Business Intelligence
, you will serve as a core partner to local Business Intelligence teams, leading the development of reporting deliverables, supporting data and reporting architecture, and ensuring the quality and continuity of analytical workstreams. Key responsibilities include:
Own the development, maintenance, and enhancement of
dashboards and data visualizations
, ensuring their accuracy, functionality, and timely delivery.
Produce recurring
weekly, monthly, quarterly, and campaign wrap-up reports
using tools such as
Power BI, Tableau, and Looker
.
Extract data from multiple media platforms and perform rigorous
data hygiene, quality control, and validation
.
Lead daily and weekly
data quality assurance
, investigating discrepancies and protecting the integrity of all reporting deliverables.
Ensure compliance with established
data governance, taxonomy, and documentation requirements
.
Collaborate with Business Intelligence and Data Operations teams to
integrate new data sources and reporting requirements
, including parsing, benchmarking, mapping, troubleshooting, root-cause analysis, and implementation of fixes.
Support the collection and quality assurance of
partner-provided performance data
.
Maintain clear and current documentation of
data processes, business logic, and workflows
to promote consistency and knowledge sharing.
Manage project timelines and reporting schedules, communicating progress, risks, dependencies, and potential delivery issues to relevant stakeholders.
Research platform capabilities and industry trends,



identifying opportunities to improve
data quality, operational efficiency, and the feasibility of new reporting requests
.
Facilitate
data and reporting architecture discussions
to ensure reporting products are optimally deployed, reliable, and accessible.
When required, design, build, and deploy
ETL and data management processes
with appropriate error handling, exception management, and rollback procedures.
Provide production support for data loads and automate recurring reporting through custom
SQL and Python queries or scripts
.
Supervise, train, mentor, and develop analysts
, including providing oversight and support to offshore Senior Associates.
Skills and Experience
5+ years of professional experience
in Analytics or Business Intelligence, working with large and complex datasets, or equivalent relevant experience.
Strong hands-on experience with
Power BI
; knowledge of
Tableau or Looker
is highly desirable.
Strong quantitative, analytical, and problem-solving skills; experience with
statistics or data modeling
is a plus.
Experience working with
digital media data
, including Google Campaign Manager/CM360, major digital and social platforms, and web analytics tools such as
Google Analytics or Adobe Analytics
.
Advanced proficiency in
Excel
, including pivot tables, lookups, charts, and complex data manipulation.
Experience with
SQL, Python, or R
is a plus; knowledge of tag management or application coding is also desirable.
Understanding of common media metrics and buying models, including
CPV, VCR, and GRP
, and how they connect to business outcomes.
Ability to independently manage day-to-day workstreams within large analytical projects with limited guidance.
Excellent written and verbal communication skills, particularly when collaborating across
offshore and onshore teams
.
Availability for a
minimum three-hour morning overlap with New York
, working within EST or CST time zones; up to six hours of overlap is preferred.
Previous experience working directly with
US-based teams
is highly desirable.
Proven experience
managing, mentoring,



and developing junior team members
.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive integral WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
This position is available in a
Remote or Hybrid Work Modality
and must be performed from any location within
Mexico or Colombia
. Only candidates residing in either country who are
legally authorized to work there
may apply. Remote work from outside
Mexico or Colombia
, including relocation abroad under a remote work contract, is
not permitted under any circumstances
.
Please read our Privacy Notice () for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
#LI-GOC
Please read our Privacy Notice for more information on how we process the information you provide.

📌 Analytics Manager, Goc (Xico)
🏢 Wppmedia
📍 Xico