About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Role Summary and Impact
This role is within
MFG, part of WPP Media
, where you will partner with Analytics and cross-disciplinary teams across New York, Chicago, San Francisco, and Los Angeles to measure the effectiveness of marketing and advertising executions and translate data into actionable business insights.
As a
Senior Analyst
, you will be accountable for quantifying the success of marketing initiatives and delivering insights that enable MFG teams to innovate and improve their work. Key responsibilities include:
Lead the
collection, cleaning, analysis, and evaluation of marketing data
, applying measurement methodologies such as
A/B testing, Matched Market Tests, and statistical validation
.
Champion
real-time data quality assurance, input, and formatting
to support the successful implementation of media measurement initiatives.
Proactively
identify and resolve program and project issues
, escalating them appropriately when necessary.
Transform complex data into
clear, visually compelling presentations
.
Communicate findings through effective
data storytelling
, translating advertising campaign results into actionable insights and recommendations.
Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
Stay current on MFG's product offerings and understand how they influence analytics and measurement.
Support and occasionally manage conversations with




vendors and clients
.
Skills and Experience
Bachelor's degree in
Analytics, Technology, Marketing, Advertising
, or a related field, with a
3.0 GPA or equivalent professional experience
.
C1 English proficiency
or equivalent, with the ability to communicate effectively in professional environments.
1-3 years of professional experience
in a marketing analytics-based role, preferably within a
media agency
.
Experience or exposure to
digital media execution
, including
Search, Social, and Programmatic
channels.
Understanding of the measurement of both
Brand and Direct Response marketing campaigns
.
Proficiency in
Excel and PowerPoint
; experience with
Google Workspace
is a plus.
Experience with core advertising platforms such as
Google Ads, Meta Ads, and CM360
.
Strong
project management skills
and the ability to manage multiple tasks in a highly organized and efficient manner.
Strong verbal and written communication skills, with the ability to present data and recommendations clearly.
Strong
attention to detail
, analytical thinking, and a natural affinity for numbers and data-driven problem-solving.
Experience with generative AI tools such as
Gemini and ChatGPT
is a plus.
Experience with programming languages such as
R, SQL, and Python
is a plus.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.



This commitment allows WPP Media employees to leverage the extensive integral WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
This position is available in a
Remote or Hybrid Work Modality
and must be performed from any location within
Mexico or Colombia
. Only candidates residing in either country who are
legally authorized to work there
may apply. Remote work from outside
Mexico or Colombia
, including relocation abroad under a remote work contract, is
not permitted under any circumstances
.
Please read our Privacy Notice () for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
#LI-GOC
Please read our Privacy Notice for more information on how we process the information you provide.

📌 Advanced Analytics Senior Executive, Goc (Xico)
🏢 Wppmedia
📍 Xico