**This posting is for 2 roles of Senior Manager, Integrated Marketing Experiences.**
**Senior Manager, Integrated Marketing - Experience (LATAM)**
**Role Overview**
The **Senior Manager, Integrated Marketing - Experience (LATAM)** is responsible for leading the **design, development, and execution of integrated, end-to-end marketing experiences** across assigned brands or categories in Latin America.
Operating at the intersection of **planning, creativity, media, and execution**, this role translates brand and business strategies into **coherent consumer and shopper experiences** that connect meaningfully across all touchpoints. The Senior Manager plays a critical role in ensuring creative excellence, experience consistency, and strong cross-functional orchestration—bringing marketing plans to life in ways that drive relevance, conversion, and growth.
This role requires a **strategic thinker with strong executional rigor**—someone who can turn insights into clear creative challenges, manage complexity, and lead agencies and internal teams to deliver impactful work.
**Key Responsibilities**
**1. Integrated Planning & Consumer Experience**
- Lead the development of **end-to-end experience strategies** for assigned brands or categories, aligned with broader regional and global direction.
- Translate business and category objectives into **clear creative and experience briefs**, grounded in consumer and shopper insights.
- Design marketing plans around the **consumer journey and shopper path**, ensuring continuity and effectiveness across touchpoints.
- Contribute to long-term experience platforms, while ensuring strong execution of annual and campaign plans.
**2. Creative Strategy & Execution**
- Partner with Brand, Category, and Creative Strategy teams to shape **creative territories and communication strategies**.




- Develop high-quality creative briefs and lead agencies through ideation, development, and refinement.
- Ensure consistency of brand storytelling across content, channels, and markets.
- Support the amplification of **Global Core Creative Ideas** into relevant LATAM executions.
**3. End-to-End Orchestration & Delivery**
- Take ownership of assigned initiatives **from planning through execution**, ensuring alignment, prioritization, and timely delivery.
- Orchestrate cross-functional teams including media, digital, design, consumer & shopper engagement, and commercial partners.
- Manage agency relationships (creative, media, production), ensuring clarity of scope, quality output, and efficiency.
- Balance ambition with **timelines, budgets, and resources**, escalating risks and trade-offs as needed.
- Ensure coherence and integration across all consumer connection points.
**4. Media, Digital & Performance Orientation**
- Collaborate with media, digital, and DAO teams to ensure plans reflect **evolving media behaviors, e-commerce, and platform dynamics**.
- Support performance tracking, measurement, and learning agendas.
- Analyze campaign and experience results, translating insights into **optimization and future planning inputs**.
- Contribute to improving ROI and effectiveness of integrated marketing investments.
**5. Collaboration, Influence & Leadership**
- Act as a key connector between Brand, Category, IMX,



E2E, Media, and Commercial teams.
- Communicate clearly and confidently with senior stakeholders, providing recommendations and rationale.
- Lead specific workstreams or project teams; mentor junior team members where applicable.
- Build strong working relationships with bottlers and external partners.
- Collaborate with OU and global counterparts to ensure alignment and best-practice sharing.
**Organizational Impact**
- Owns delivery of **defined initiatives and workstreams** within integrated marketing plans.
- Contributes to operational planning and execution within an established strategic framework.
- Influences decisions related to project plans, sequencing, and resource use within assigned scope.
**Qualifications & Experience**
- Bachelor’s degree required.
- **8-12 years of experience** in marketing, integrated marketing, creative strategy, media, or experience design.
- Experience in **consumer and shopper marketing**; CPG experience strongly preferred.
- Demonstrated ability to develop and execute **integrated marketing and experience strategies**.
- Strong understanding of **digital ecosystems, media, culture, and content development**.
- Experience working with external agencies and cross-functional internal teams.
- Proven ability to manage complexity, prioritize effectively, and deliver high-quality work.
- Strong communication, collaboration, and influencing skills.
**What We Offer**
- Opportunity to work on iconic, category-leading brands.
- Exposure to integrated, end-to-end marketing strategy and execution at scale.
- A collaborative, creative environment that values curiosity, craft, and consumer-centricity.
- Strong partnership with regional and integral tea

📌 Senior Manager, Integrated Marketing Experiences (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México