Company Overview: Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.
Your Role: The Senior Web Analyst sits at the center of the agency's Data and Analytics function, connecting every paid media platform and CRM the agency touches into a single, reliable source of truth. You'll own the full path data takes: from a client's ad accounts and CRM, through Adverity, into a BigQuery warehouse, through modular dbt/Dataform transformations, and out to the Looker Studio dashboards and automated Google Sheets reports the team and its partners rely on daily. Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the automated reporting suite that makes that growth possible without sacrificing data quality or client trust.
You'll: Own data ingestion & pipeline architecture — connect and maintain API pipelines from paid media platforms (Meta, Google Ads, LinkedIn, TikTok, programmatic) into Adverity, build custom Python connectors for anything not natively supported, and architect scalable pipelines from source system through to dashboard

Own CRM integration — build and maintain reliable CRM data connections (Slate, Salesforce, HubSpot) so lead and enrollment data flows cleanly into the warehouse

Own the data warehouse — route, optimize, and store raw and processed data in Google BigQuery; design efficient schemas for complex, multi-source marketing data (granularity, normalization, slowly changing dimensions); manage partitioning, clustering, and storage strategy to control query cost and performance

Own transformation & mapping — build SQL schemas that map, blend, and organize multi-channel data accurately for each client, in modular,



version-controlled, documented dbt or Dataform pipelines, with standardized naming conventions and metric definitions across platforms and clients

Own CI/CD & data segregation — maintain CI/CD pipelines (GitHub Actions, automated testing) for robust, version-controlled releases, and enforce strict data segregation across multi-client environments

Enable the reporting layer — create clean, performant data views built specifically for fast Looker Studio dashboards and automated Google Sheets reports, and partner with the Data and Analytics Manager and client teams to translate reporting requirements into warehouse models

Drive data quality — monitor pipeline health, resolve API breaks, minimize latency, implement validation frameworks and automated testing, troubleshoot discrepancies to root cause across source/warehouse/BI layers, and proactively flag data quality risks to leadership

You Bring: 5+ years of hands-on data engineering experience, ideally in a marketing or agency environment

Strong experience configuring datastreams, transformations, and destinations in Adverity or a comparable ETL platform (Fivetran, Supermetrics, Funnel)

Intermediate to advanced SQL, with proven BigQuery experience in transformation, partitioning, and modeling

Expertise in dbt or Dataform, managing modular, version-controlled, documented SQL transformation pipelines

Python proficiency for custom API connections and pipeline automation

Experience with CRM data flows and integrations (Slate, Salesforce, and/or HubSpot)

A deep understanding of marketing metrics (ROAS, CPA, CAC) and paid platform schemas,



with a proven track record of structuring data to optimize Looker Studio performance

Proficiency with Git and collaborative development workflows, and proven ability to manage multi-client data environments with strict data segregation

An analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn complex data workflows into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valued

Bonus Points: Experience integrating AI-driven insights or machine learning models into marketing data pipelines to sharpen predictive analytics and data utility

Familiarity using AI or LLM tools to optimize performance forecasting, automated audience segmentation, or marketing workflows

Experience connecting, managing, and maintaining APIs for generative AI platforms within a marketing data architecture

Experience using AI/ML-driven anomaly detection to monitor pipelines and proactively flag data quality issues

What’s Offered: Remote role with the flexibility that comes with a distributed, async-friendly team

Competitive compensation based on experience and location

A pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the agency's reporting infrastructure

The chance to build the data backbone for an agency whose partners are education and nonprofit organizations working to build a better world

A culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goal

Direct impact: the pipelines and models you build directly shape how partners see (and trust) their own performance data

Interview Process: 1️⃣ Application Review (resume + a few questions)

2️⃣ Screening Call with Atomic HR

3️⃣ Hiring Team Interview (walkthrough of a pipeline or data model you've built)

4️⃣ Technical Assessment (a real-world data engineering case study)

5️⃣ Final Interview with company leadership

📌 Sr Web Analyst | Remote for Marketing Agency for Education (Tulum)
🏢 Atomic Hr
📍 Tulum