About the Role We are seeking a highly analytical, results-driven Digital Marketing Manager to lead the strategy, execution, optimization, and growth of paid acquisition channels, with a strong focus on Google Ads and Microsoft Advertising (Bing Ads) . This is a hands-on role that combines strategic planning with daily campaign management. The idóneo candidate has extensive experience managing large-scale B2B paid search campaigns, significant advertising budgets, and multiple accounts simultaneously. They are passionate about performance marketing, data-driven decision-making, and leveraging AI tools to maximize growth and campaign efficiency. Key Responsibilities Campaign Strategy & Execution Own the end-to-end strategy, execution, and optimization of paid search campaigns. Build, launch, and manage campaigns across Google Ads and Microsoft Advertising. Develop campaign structures, audience targeting strategies, bidding models, and budget allocations. Create and execute A/B testing initiatives for ad copy, creatives, targeting, and bidding strategies. Identify and launch new customer acquisition opportunities and scalable growth channels. Ensure advertising best practices are implemented consistently across all platforms. Continuously monitor industry trends and emerging tools to improve campaign performance. Budget Management & Performance Optimization Own and manage advertising spend across all assigned channels. Monitor, analyze, and improve key performance metrics, including: Cost Per Lead (CPL) Conversion Rate Lead Volume Return on Investment (ROI) Cost Efficiency Reallocate budgets strategically based on campaign performance and business goals. Diagnose performance issues and implement corrective actions quickly. Successfully manage and optimize 20 campaigns simultaneously.



Reporting & Growth Initiatives Prepare weekly and monthly performance reports with actionable insights. Present recommendations for campaign scaling, optimization, and testing opportunities. Collaborate on landing page optimization and conversion rate improvement initiatives. Utilize AI-powered tools for research, copywriting, campaign management, and performance enhancement. Recommend new campaign formats, channels, and growth opportunities backed by data and analysis. Required Qualifications Must-Have Experience 3-5 years of experience managing paid search campaigns. Minimum 2 years of experience owning campaign strategy, execution, and budgets end-to-end. Deep expertise in Google Ads, including: Search Campaigns Performance Max Smart Bidding Strategies Campaign Structure & Optimization Hands-on experience with Microsoft Advertising (Bing Ads). Strong experience managing B2B paid search campaigns targeting the U.S. market. Proven ability to manage 20 concurrent campaigns effectively. Experience overseeing $500,000 in monthly ad spend across multiple campaigns. Strong analytical, reporting, and performance optimization skills. Experience writing and optimizing high-performing ad copy. Proven B2B marketing background. Daily hands-on management of paid search campaigns. Proficiency using AI tools to enhance campaign performance and productivity. Strong ownership mentality and ability to work independently in a remote environment. Advanced English proficiency (C1 level or higher). Preferred Qualifications Experience supporting conversion rate optimization (CRO) initiatives. Familiarity with landing page testing and optimization strategies. Experience working in high-growth or fast-paced digital marketing environments. Strong understanding of lead generation funnels and demand generation strategies.

📌 Digital Marketing Manager (México)
🏢 SOLVO GLOBAL
📍 México