About the Role

We are seeking a highly analytical, results-driven Digital Marketing Manager to lead the strategy, execution, optimization, and growth of paid acquisition channels, with a strong focus on Google Ads and Microsoft Advertising (Bing Ads) .

This is a hands-on role that combines strategic planning with daily campaign management. The adecuado candidate has extensive experience managing large-scale B2B paid search campaigns, significant advertising budgets, and multiple accounts simultaneously. They are passionate about performance marketing, data-driven decision-making, and leveraging AI tools to maximize growth and campaign efficiency.

Key Responsibilities

Campaign Strategy & Execution

- Own the end-to-end strategy, execution, and optimization of paid search campaigns.
- Build, launch, and manage campaigns across Google Ads and Microsoft Advertising.
- Develop campaign structures, audience targeting strategies, bidding models, and budget allocations.
- Create and execute A/B testing initiatives for ad copy, creatives, targeting, and bidding strategies.
- Identify and launch new customer acquisition opportunities and scalable growth channels.
- Ensure advertising best practices are implemented consistently across all platforms.
- Continuously monitor industry trends and emerging tools to improve campaign performance.

Budget Management & Performance Optimization

- Own and manage advertising spend across all assigned channels.
- Monitor, analyze, and improve key performance metrics, including:
- Cost Per Lead (CPL)
- Conversion Rate
- Lead Volume
- Return on Investment (ROI)
- Cost Efficiency
- Reallocate budgets strategically based on campaign performance and business goals.
- Diagnose performance issues and implement corrective actions quickly.
- Successfully manage and optimize 20+ campaigns simultaneously.





Reporting & Growth Initiatives

- Prepare weekly and monthly performance reports with actionable insights.
- Present recommendations for campaign scaling, optimization, and testing opportunities.
- Collaborate on landing page optimization and conversion rate improvement initiatives.
- Utilize AI-powered tools for research, copywriting, campaign management, and performance enhancement.
- Recommend new campaign formats, channels, and growth opportunities backed by data and analysis.

Required Qualifications

Must-Have Experience

- 3-5+ years of experience managing paid search campaigns.
- Minimum 2 years of experience owning campaign strategy, execution, and budgets end-to-end.
- Deep expertise in Google Ads, including:
- Search Campaigns
- Performance Max
- Smart Bidding Strategies
- Campaign Structure & Optimization
- Hands-on experience with Microsoft Advertising (Bing Ads).
- Strong experience managing B2B paid search campaigns targeting the U.S. market.
- Proven ability to manage 20+ concurrent campaigns effectively.
- Experience overseeing $500,000+ in monthly ad spend across multiple campaigns.
- Strong analytical, reporting, and performance optimization skills.
- Experience writing and optimizing high-performing ad copy.
- Proven B2B marketing background.
- Daily hands-on management of paid search campaigns.
- Proficiency using AI tools to enhance campaign performance and productivity.
- Strong ownership mentality and ability to work independently in a remote environment.
- Advanced English proficiency (C1 level or higher).

Preferred Qualifications

- Experience supporting conversion rate optimization (CRO) initiatives.
- Familiarity with landing page testing and optimization strategies.
- Experience working in high-growth or fast-paced digital marketing environments.
- Strong understanding of lead generation funnels and demand generation strategies.

📌 Digital Marketing Manager (Ciudad de México)
🏢 SOLVO GLOBAL
📍 Ciudad de México