Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.

At Vans, our culture sets us apart and influences everything we do. And we are passionate about local COMMUNITIES . Vans is part of VF Corporation, a purpose-led, performance-driven and value-creating organization. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, JanSport and Dickies.

Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies, with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.

Digital Marketing Coordinator
This position is responsible for developing and executing digital strategy, including creative social media strategy to build brand equity and product awareness, planning and optimization through social media, paid digital media,



brand platforms coordination and ecomm support. This position generates relevant information about consumer insights through social listening and data management from website and campaigns.

Manage the paid media strategy across the brand's third-party channels (3P/marketplaces)
Oversee content creation for Vans Mexico's social media accounts
Manage the social media strategy for Vans Mexico's accounts
Track responses on social media accounts
Paid Media planning and execution coordination (upper and lower funnel)
Monitor the budget and track the creation of purchase orders and payments
Manage Vans Mexico's CRM strategy

English: Advanced level.
A career in marketing or business administration and experience in the digital area of retail brands

Knowledge of ad campaign management on Meta, Google, and TikTok
Knowledge of email marketing strategy and CRM
Experience in social media management

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity.

📌 Digital Marketing Coordinator (Contract) (Miguel Hidalgo)
🏢 Vans
📍 Miguel Hidalgo