Description
Own user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.
Responsabilidades:
Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTV
Referral program, influencer campaigns, and organic growth loops
Community channels: Facebook groups, WhatsApp, activations
Attribution and measurement (Branch.io, ad platforms, internal data)
Campaign execution: bilingual copy, landing pages, push campaigns
Requirements
Proven experience growing a consumer product in Mexico
Hands-on paid marketing: managed real budgets, can show results
Strong analytical skills: cohorts, CAC, activation, retention
Able to execute directly, not just manage agencies
Heavy AI tooling user
Fluent Spanish and English
Mexico City preferred
📌 Growth & Marketing Lead (Naucalpan de Juárez)
🏢 Marathon Talent
📍 Naucalpan de Juárez
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