Own how the brand shows up and sells across social-first commerce platforms — building the merchandising strategy, team, and experimentation engine that transforms TikTok Shop, Meta Shops, and Shopify into high-converting, brand-elevating revenue channels.
This leader will operate at the intersection of merchandising, growth, analytics, and culture — balancing instinct and data to drive measurable impact across every social commerce touchpoint.

Key Outcomes & Performance Expectations Success in this role will be measured against the following outcomes:
1. Social Commerce Revenue Growth Own and scale revenue across TikTok Shop, Meta Shops, and Shopify social extensions
Establish channel-level revenue targets within 30 days
Deliver a defined 12-month revenue growth plan aligned with eCommerce leadership
2. Shopify Conversion & Revenue Performance Drive measurable improvements across core DTC metrics by end of year:
Revenue Per Visitor (RPV) improvement
Conversion Rate (CVR) lift
Average Order Value (AOV) growth
Cart-to-checkout optimization
3. Structured A/B Testing Program Build and run a disciplined experimentation engine across social commerce and site merchandising:
Launch 2–4 tests per month
100% documented learnings and next actions
20–30% statistically significant win rate
4. Team Leadership & Development Establish KPIs and performance goals for all direct reports within 60 days
Build a high-performing merchandising team with clear ownership and growth paths
Maintain strong team engagement and satisfaction
5. Cross-Functional Alignment Deliver a merchandising roadmap within 90 days
Implement a prioritization framework adopted by Growth and Marketing
Ensure majority of initiatives are directly tied to company strategy
6. TikTok Shop Channel Ownership Scale TikTok Shop as a primary revenue driver




Define GMV and conversion benchmarks at hire
Expand creator affiliate SKU coverage
Establish clear baseline performance and growth trajectory
7. Assortment & Bundle Strategy Launch new bundles and drops quarterly
Increase bundle attach rate
Improve repeat purchase behavior through smart merchandising strategy
Merchandising Instinct Backed by Data Strong intuition for what converts — validated through disciplined testing, reporting, and iteration.
Social Commerce Fluency Deep, hands-on experience with:
TikTok Shop Seller Center
Meta Commerce Manager
Shopify Plus
This role requires optimization from day one — not tool onboarding.
Analytical Strength Comfortable working within BI tools (e.g., Looker, Daasity, or similar). Able to build dashboards, extract insights, and turn data into decisions.
People Leadership Builds accountable, high-performing teams without micromanagement. Develops talent and sets clear expectations.
Operational Speed & Precision Moves quickly without sacrificing execution quality. Launches are clean, details are tight, and promotions execute seamlessly.
Cross-Functional Influence Earns trust with Growth, Creative, Operations, and Finance partners. Aligns stakeholders without friction.
Trend & Platform Awareness Deep understanding of emerging social commerce trends — especially TikTok — and ability to act ahead of the curve.
Cultural Expectations
This leader must embody a builder’s mindset:
Proactive Problem Solver
Identifies performance gaps early, forms hypotheses, and launches solutions without waiting for direction.
Hands-On Mentality
Willing to jump into the details when needed — whether writing product copy, QA’ing a launch, or pulling reports.
High Standards
Takes pride in how the brand appears across every digital surface — from product tiles to bundles to promotional assets.

📌 Director of Merchandising, Social Commerce (Irapuato)
🏢 Activate Talent
📍 Irapuato