Company Description We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers The Marketing Activation Associate plays a key role in driving the long-term growth of the Hot Wheels business across LATAM by leading the strategy and execution of key product segments. This role translates consumer, market, and commercial insights into locally relevant brand and portfolio strategies while ensuring flawless execution across cross-functional teams. As the regional brand steward for assigned segments, the role partners closely with Global to influence future product and marketing initiatives that accelerate sustainable business growth.

Lead the portfolio strategy for assigned Hot Wheels segments, defining the optimal product assortment,pricing recommendations, and volume plan for the LATAM market Execute integrated marketing plans, partnering with internal teams and external agencies to ensure flawless,on-time delivery Manage the segment A&P; budget, ensuring efficient investment and alignment with brand and business objectives. Analyze market trends, consumer insights, POS performance, competitive activity, and market share to identify growth opportunities and optimize business decisions. Collaborate cross-functionally with Sales, Demand Planning, Finance, Supply Chain, and General Marketing to ensure successful execution of portfolio and marketing strategies.

Represent the LATAM consumer by providing strategic input to Global teams on product development,innovation, and global marketing initiatives. Own the performance of assigned segments, driving accountability, agility, and continuous improvement to achieve brand and commercial objectives Bachelor's Degree Marketing, Business,



Administrator or related field 1 year Proven experience in brand management, consumer goods, retail or entertainment industries Experience in multinational is a plus.

Ideally a car culture fan Growth Mindset: Ability to connect brand, product, financial, and operational perspectives.

Advanced

Excel and PowerPoint skills; knowledge of Business Process and Tableau is a plus.

Languages: Native Spanish and advanced English required Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We execute We are a performance-driven company. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.

We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

📌 ASISTENTE ECOMMERCE Y MARKETING (San Pedro Garza García)
🏢 Mattel
📍 San Pedro Garza García