This role is being recruited through Reelu, a talent platform that connects top candidates with leading companies in iGaming, fintech, and sportsbook.

We are currently seeking a Cultural Copywriter, in Mexico City, for one of our client companies with Hard Rock Bet.

Reelu helps you showcase your experience through a short Storyboard and match with opportunities that fit your skills.

Cultural Copywriter The adecuado candidate is a a creative and culturally fluent Copywriter who understands the Mexican market and the world of online betting. The ideal candidate has hands-on iGaming experience, knows how to create engaging CRM content, and can adapt global campaigns into authentic, high-impact messaging that resonates with Mexican audiences while remaining compliant with local regulations.

Responsibilities:

- Create compelling copy for CRM campaigns across WhatsApp, Email, SMS, and Push Notifications.
- Transcreate global marketing campaigns into culturally relevant content for the Mexican market.
- Adapt the brand's tone of voice while incorporating Mexican slang, humor, and cultural nuances.
- Write engaging promotional content for sportsbook and casino campaigns, including Liga MX, sports, and Live Dealer offerings.




- Ensure all content aligns with local gaming regulations and brand guidelines.
- Deliver high-quality copy while working in a fast-paced environment with tight deadlines.

Qualifications:

- Mexican Spanish speaker with exceptional writing skills and a deep understanding of local idioms, humor, and cultural references.
- Minimum of 2+ years of copywriting experience within the online gambling, sportsbook, or online casino industry.
- Strong knowledge of sportsbook operations, casino games, player behavior, and the iGaming industry.
- Ability to balance creativity with regulatory compliance.
- Excellent time management skills and the ability to produce high-quality content under tight deadlines.
- Strong attention to detail and a passion for creating impactful, localized marketing content.

How to Apply Register to Reelu Talent community and get matched today!

1. Enter your email
2. Upload your CV
3. Create your Storyboard
4. Once your Storyboard is live, apply to this role in the “Jobs” tab

Joining Reelu also means you may be considered for future opportunities with our partner companies.

📌 Cultural Copywriter (Ciudad de México)
🏢 Reelu
📍 Ciudad de México