About WPP Media WPP is the creative transformation company. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. In this role it will be critical to embrace WPP & WPP Media's shared core values: About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands.

We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Strategic Planning Definition of Influencer Mix: Structure balanced campaigns between Mega-influencers (for mass reach), Micro/Nano influencers (for specific niches), and KOLs (key opinion leaders). Translate business objectives into creative instructions that influencers can execute without losing their essence.

Contract Negotiation: Manage usage rights so that influencer content can be used in other media (paid media, OOH, etc.). Review and approve scripts, storyboards, and final drafts, ensuring that brand guidelines are followed.



Coordinate with influencers to respond to key comments or participate in real-time dynamics during events (such as FIFA events).

Event Coverage: Manage influencers on-site for large events (concerts, soccer games), coordinating logistics, access, and immediate deliverables. Analysis, Compliance, and Reporting Brand Safety Monitoring: Constantly monitor that selected influencers are not involved in controversies that affect the brand's reputation.

Performance Reporting: Administrative Control: Ensure compliance with WPP billing and payment processes for suppliers and talent. Bachelor's degree in marketing, Advertising, Communication, or related field. At least 5 years of experience in influencer marketing.

Brand

Alignment (Brand Equity): Ability to translate the brand's global tone of voice into the organic language of creators, ensuring that content does not appear to be "traditional advertising." Understanding how influencer marketing integrates with other areas.

Budget and ROI Management: Efficient management of budgets (influencer fees vs. Technical and Digital Skills Proficiency in Platforms and Algorithms: In-depth knowledge of TikTok, Instagram (Reels), and YouTube, and how success metrics vary across each platform.

Use of Influencer Marketing Tools:



Proficiency in platforms such as CreatorIQ or similar for profile discovery and auditing (detection of fake followers).

Data Analysis: Ability to interpret specific KPIs: VTR (View Through Rate) Sentiment Analysis (analysis of sentiment in comments).

Crisis Management: Ability to respond to controversies related to an influencer to protect the brand's "Social License." Ability to co-create scripts with influencers that feel authentic but meet communication objectives.

Compliance and Legal: Within the brand, compliance with responsible marketing standards (especially in relation to minors and health). Life at WPP Media &

Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the integral WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. That's why we've adopted a hybrid approach, with teams in the office around four days a week.

📌 Platform Content Coordinator Contract (Pachuca de Soto)
🏢 WPP Media
📍 Pachuca de Soto