About our company Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world -class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Today, more than 1,800 team members—both on -site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.

Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast -paced, and collaborative culture where employees are encouraged to grow and build long -term careers with a company shaping the future of insurance.

Senior

Manager - Marketing Data Analytics Reporting directly to the Head of Digital Transformation, we are seeking a highly analytical, hands -on Digital Analytics Director to lead our enterprise data and attribution strategies. In this "player -coach" role, you will lead a specialized internal team, alongside external agencies, while remaining deeply involved in the day -to -day data operations. You must be a go -getter willing to tackle any analytical challenge that comes your way, translating complex data into clear narratives for executive leadership.

Bachelor's degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Strong proficiency in SQL, Python or R, and advanced Excel (including Macros). Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.

Solid understanding of data modeling, schema design, and hands -on experience with cloud data warehouses (Snowflake, Google BigQuery). Proven experience building, managing,



and optimizing ETL/ELT pipelines. Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).

Marketing

Experience 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO. 3+ years working in an analytical or data -driven role within a marketing organization. Hands -on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.). Lead our Digital Analytics and Attribution Initiatives, directing your internal team and external agencies utilizing platforms such as Google Analytics, Google Tag Manager, Adobe Analytics, and Google Ads.

Budget & Media Optimization: Manage the marketing advertising budget. Continuously update, analyze, and present insights to the executive marketing team, providing data -backed recommendations for optimizing media buys across the entire marketing spectrum. Hands -on Analysis & Mining: Act as an active practitioner, directly handling complex lead analysis and data mining to uncover hidden trends and opportunities.

Transform complex data sets into prescriptive, executive -level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business decisions. Conduct regression analysis and provide recommendations for optimizing the overall marketing media mix. Navigate the complexities of multi -touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms.

Own web analytics solutions across all channels and segments, and drive and maintain effective tagging within web and native mobile applications. Remote position (Mexico -based).

Private Health

Insurance.

Major Medical

Insurance.

📌 Senior Marketing Analytics Lead (Isla Guadalupe)
🏢 Confie TA Admin
📍 Isla Guadalupe