Company: Mexico Branch Office ## Miscellaneous Group, Miscellaneous Group u003e Data Analyst ## Qualcomm is a company of inventors that unlocked 5G ushering in an age of rapid acceleration in connectivity and new possibilities that will transform industries, create jobs, and enrich lives. It takes inventive minds with diverse skills, backgrounds, and cultures to transform 5Gs potential into world-changing technologies and products.

General Summary: Summary: The Senior Marketing Data Analyst will play a crucial role in empowering data-driven decision-making across our marketing organization. Reporting to the Staff Manager of Marketing Analytics; this individual will handle Performance Analysis u0026 Reporting through the data management of and dashboard; with the ability to collect, analyze and interpret marketing data to offer actionable insights into marketing performance. The adecuado candidate is highly analytical, detail-oriented, a proactive problem-solver and has a strong understanding of marketing principles within a technology context.

S. on a bi-annual basis. This is an office based position located in Mexico City. Please provide your resume in English. Proficient in Data Management Collection u0026 Management of data: Gather, clean and validate marketing data from various sources including, web analytics tools (e.g., Google Analytics, Adobe Analytics), advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads), media monitoring platforms (e.g., Brandwatch), social APIs (e.g., X, YouTube, Sprout) and internal databases.

Ensure data accuracy, consistency and integrity across all reporting by keeping clean,



organized data management processes. Document and maintain processes for data enrichment and a comprehensive data dictionary.

Performance Reporting through Dashboard development: Develop marketing performance dashboards and reports (e.g. Tableau or Salesforce MCI), highlighting key trends, successes and areas for improvement. Analyze marketing activity performance across different channels (e.g., digital advertising, email, content marketing, social media) to find effective strategies and recommend optimizations.

Conduct in-depth analysis to uncover actionable insights into campaign effectiveness and market trends. Translate complex data findings into clear, concise and compelling narratives and visualizations for various stakeholders, including marketing leadership, sales and product teams. Proactively find opportunities for marketing optimization and present data-backed recommendations.

Find and recommend improvements to existing marketing analytics tools, processes and methodologies. Stay up-to-date with industry best practices and emerging trends in marketing analytics, data science and data visualization. Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science or a related quantitative field.

Experience:



3-5 years of experience in a marketing data analytics, business intelligence or similar data analytical role, preferably within a technology company (SaaS, B2B Tech strongly preferred).

Experience with Business u0026 Marketing Intelligence (BI) tools: Experience with Tableau (or Power BI, Salesforce MCI) for dashboard creation and data visualization.

Proficiency in SQL: Must be able to write complex queries to extract and manipulate data from relational databases.

Advanced Excel skills: Including pivot tables, VLOOKUPs, advanced formulas and data visualization.

Experience with Python or Databricks (for data extraction and analysis or statistical modeling). Ability to translate complex data into actionable insights and clear recommendations. Advanced communication skills in English Excellent verbal and written communication skills, with the ability to explain complex data to non-technical audiences.

Marketing Acumen: Solid understanding of digital marketing channels, tactics and KPIs. Familiarity with the customer journey and marketing funnel within a technology business context. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.

📌 Senior Marketing Data Analyst - Remote (Ciudad de México)
🏢 Qualcomm
📍 Ciudad de México