Company Description Our talented, integral workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.

Senior Marketing Automation

Administrator with deep Salesforce Marketing Cloud (SFMC) expertise to lead the day-to-day management, configuration, and strategic optimization of our marketing automation ecosystem. As our SFMC technical authority, you will partner with marketing leadership to architect scalable journeys, harden platform governance, and drive continuous improvement across our MarTech stack. You will ensure platform stability, own complex data integrations, and mentor a global team of administrators to execute high-impact campaigns.

Oversee multi-Business Unit configurations and maintain overall platform health.

Architecting

Workflows & Integrations Design, build, and optimize complex Journey Builder flows, Automation Studio workflows, and triggered sends. Own the troubleshooting of data integrations between SFMC, Salesforce CRM (via Marketing Cloud Connect), and upstream data systems using REST/SOAP APIs. Data & Audience Management Oversee the SFMC data model, including Data Extensions, SQL query activities, and Contact Builder relationships.

Ensure strict data hygiene, suppression governance,



and accurate targeting for all global sends.

Advanced

Support & Enablement Lead Content Builder strategy, providing advanced support for AMPscript-driven personalization and dynamic email design systems. Act as the principal technical point of contact for our global user community, mentoring junior administrators and providing platform best practices. Innovation & Strategy Partner with leadership to evaluate emerging capabilities such as Marketing Cloud Next, Personalization Builder, and Einstein AI.

Professional Background Experience: 10–15 years in Marketing Automation/Operations, with at least 5 years specifically administering SFMC at an enterprise scale.

Product Owner Mindset: You don't just react to tickets; Professional-level English proficiency is required for global collaboration and technical documentation. Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

📌 Senior Marketing Tech and CRM Administrator (Zapopan)
🏢 The Nielsen
📍 Zapopan