Marketing & Communication Work Arrangement Fully Remote Job Type Full-time Work Schedule Monday–Friday, 9:00 AM – 5:00 PM EST (40 hours per week) Locations: About the Company Our client is a fast-growing e-commerce brand focused on creating engaging experiences for online shoppers. They are rapidly scaling their digital presence and aim to set trends rather than follow them.

The Social Media

Manager will lead the brand's social media efforts across Instagram, TikTok, Pinterest, and LinkedIn. You will drive strategy, content planning, and community engagement, working closely with video editors, UGC creators, paid media specialists, and the founding team. You will own the social media presence end-to-end, ensuring a consistent, authentic, and engaging brand voice across platforms.

Drive engagement and follower growth across multiple social media platforms. Ensure timely delivery of high-quality content aligned with brand strategy. Foster an active and loyal online community, maintaining positive brand perception.

Influence product and marketing strategies through trend monitoring and audience insights. Enhance operational efficiency in content creation, scheduling, and cross-functional collaboration.

Social Media

Strategy & Content Planning – 30% Develop and execute comprehensive social media strategies aligned with business objectives, seasonal campaigns, and product launches. Stay up-to-date on platform trends, algorithm changes, and emerging features across Instagram, TikTok, Pinterest, and LinkedIn. Create and maintain content calendars balancing promotional content, educational posts, UGC, trending formats, and community engagement.

Conduct competitive research and trend analysis to identify opportunities for brand visibility. Establish KPIs for each platform and track performance to refine strategy.

Content

Coordination & Team Collaboration – 35% Coordinate with video editors, UGC creators, and paid content creators to source, review,



and approve content. Collaborate with the founding team to ensure messaging aligns with brand voice and values. Brief designers and editors on content needs, providing clear creative direction and feedback. Manage content approval workflows, ensuring timely publishing and organized asset libraries.

Community

Management & Engagement – 20% Monitor and respond to comments, DMs, and mentions in a timely and brand-consistent manner. Build and nurture an engaged online community through authentic interactions. Identify collaboration opportunities with relevant accounts, influencers, and brand advocates. Track sentiment and community feedback to inform content and product strategy.

Content

Creation & Publishing – 15% Write compelling captions, copy, and CTAs tailored for each platform. Create or adapt quick-turnaround content (graphics, memes, trending audio posts). Schedule and publish content using social media management tools.

Optimize content with hashtags, keywords, tags, and platform best practices. Test different content formats, posting times, and messaging to maximize engagement. 3+ years managing social media for e-commerce or consumer brands, including team coordination experience. Deep knowledge of Instagram, TikTok, Pinterest, and LinkedIn, including algorithms, trends, and best practices.

Chronically online, with awareness of internet culture, memes, and viral trends. Strong project management and coordination skills across multiple stakeholders. Excellent copywriting skills with platform-specific adaptation.





Experience collaborating with video editors, UGC creators, and paid content creators. Proficiency with social media management tools (Later, Hootsuite, Buffer, Sprout Social). Strong analytical skills and ability to interpret social media metrics. Highly organized with the ability to manage multiple projects and content calendars. Self-starter capable of working independently in a remote environment. Excellent written and verbal English communication skills.

Experience with e-commerce social strategies, product launches, and sales campaigns. Basic graphic design skills (Canva, Adobe Creative Suite). Familiarity with paid social advertising.

Experience with influencer partnerships and affiliate marketing. Knowledge of SEO and social media traffic strategies. Startup or fast-paced DTC brand experience. Community-building expertise and experience fostering brand loyalty.

Instagram, TikTok, Pinterest, LinkedIn, Later, Hootsuite, Buffer, Sprout Social, Instagram Insights, TikTok Analytics, Pinterest Analytics, LinkedIn Analytics, Google Analytics, Slack, Zoom, Google Workspace, Asana, Trello, Monday.CapCut, Adobe Premiere, Adobe Creative Suite (Photoshop, Illustrator), Figma, ChatGPT, Sprout Social Insights, Hootsuite Insights, Brand24, Mention, Linktree, Beacons, Billo, Aspire Competitive Salary: Based on experience and skills Remote Work: Fully remote—work from anywhere Performance Bonus: Based on data accuracy, reporting timeliness, and overall sales efficiency Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting Generous PTO: In accordance with company policy Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees Direct Mentorship: Ongoing access to resources for professional growth Integral Networking: If this role aligns with your skills and goals, apply now to take the next step in your journey with Pearl.

📌 Social Media Manager (E-commerce) (Tijuana)
🏢 Pearl
📍 Tijuana