Job Title

Target.com Specialist Job Type:

Full-time / Remote Work Hours:

9 AM – 5 PM EST (US business hours preferred)

Job Overview

We're helping our client find a

Target.com Specialist to own the optimization and performance of product listings on Target.com, with a strong focus on

On-Platform Optimization (OPO) for Product Detail Pages (PDPs)

and management of

Roundel retail media campaigns . In this role, you will be responsible for improving product discoverability, conversion rates, and overall marketplace performance through a combination of organic PDP optimisation and paid media execution , while contributing to revenue growth within the Target retail ecosystem. This is a performance-driven role suited for someone with deep experience in retail media, marketplace optimisation, and data-led eCommerce growth .

Responsibilities

Target.com PDP Optimization (OPO)

- Own and optimise Product Detail Pages (PDPs) on Target.com
- Improve titles, descriptions, bullets, backend attributes, and taxonomy alignment
- Increase keyword relevance and search ranking performance
- Identify and fix content gaps impacting visibility and conversion Digital Shelf Performance
- Monitor search ranking, discoverability, and conversion performance
- Maintain catalog accuracy and attribute completeness




- Analyse competitor listings and implement improvements
- Support new product launches and assortment readiness Roundel Advertising Management
- Plan, launch, and optimise Roundel campaigns
- Manage keywords, targeting, budgets, and campaign pacing
- Monitor ROAS, CTR, CPC, and conversion metrics
- Conduct A/B testing across creatives and targeting strategies Performance Analysis
- Track KPIs and deliver actionable insights
- Identify growth opportunities through marketplace data
- Support forecasting and promotional planning Must-Have:
- 2+ years experience in Target.com, retail media, or marketplace optimisation roles
- Strong hands-on experience with PDP optimisation and digital shelf management
- Experience managing retail media campaigns (e.g., Roundel or similar platforms)
- Strong understanding of eCommerce metrics (ROAS, CTR, CPC, conversion rate)
- Experience working inside vendor or marketplace platforms

Nice-to-Have:
- Experience with other marketplaces (Amazon, Walmart, etc.)
- Exposure to SEO, keyword strategy, and content optimisation tools
- Experience working in fast-paced eCommerce or retail brands
- Strong analytical or Excel/data reporting skills

📌 Target Specialist - 58899340053 (Tlalnepantla de Baz)
🏢 Activate Talent
📍 Tlalnepantla de Baz