The Digital Exp Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Strong communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.

Responsibilities:

Responsible for the review and execution of marketing creatives and the management of multi-channel creative execution which will require the person to manage business relationships, influence key partners, initiate and implement creative process executional efficiencies and process improvements, and oversee policy adherence practices with respect to creative management

Responsible for ensuring our creatives are executed with efficiency, control, and quality

Partner with Marketing to understand and execute the creative strategy

Provide an executional voice to the strategy to ensure creatives being developed or modified follow a consistent and repeatable design to promote a rollout opportunity

Partner with our production team, marketing partners, and vendors to provide facilitation of marketing copy reviews

Partner with the Legal team to facilitate updates and finalize creative execution setup and specifications

Find the most effective and efficient means to delivering communications to our customers

Manage day to day tasks and activities in the execution of programs

Develop partnerships with channel owners to create and align execution efficiencies to ensure control and quality of message across various customer touch-points

Responsible for handling day-to-day staff management issues, including resource management and allocation of work within the team/project

Appropriately assess risk when business decisions are made,



demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

5-8 years of experience

Knowledge of directing creative agencies for control development work and an understanding of the creative agency process

Demonstrate understanding of data usage and how data can drive creative execution

Knowledge and experience with working along multiple layers of creative reviews and approvals involved in executing marketing programs

Excellent project management and organizational skills

Excellent communication skills, particularly as it pertains to tailoring one's message and style to best reach one's audience

Excellent influencing skills and a proven ability to build consensus across disparate subcultures and teams within an organization

Demonstrated ability to synthesize, prioritize and drive results with a sense of urgency

Demonstrates flexibility in approach to different types of business problems and a willingness to change course when necessary to avoid project setbacks

Outstanding relationship building and relationship management skills

Comfortable with ambiguity; able to create and establish structure and process across cross-functional teams when ambiguous situations and new business needs arise

Education:

Bachelor’s/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Objetivo del Puesto
Liderar el desarrollo y evolución de las funcionalidades digitales de inversión dentro de la app de Digital Wealth,



asegurando una experiencia integral para clientes de banca patrimonial, privada y retail (Blue Priority).

Descripción del Rol
El rol es responsable de:

Definir y evolucionar productos digitales de inversión

Gestionar squads multidisciplinarios (tecnología, UX/UI, negocio)

Coordinar el desarrollo de funcionalidades dentro de la app

Garantizar una experiencia digital simple, optimizado y orientada a cliente

Rol end-to-end de producto digital

Responsabilidades Principales

Liderar la definición y ejecución del roadmap de producto digital

Gestionar y priorizar el backlog

Coordinar squads de desarrollo y equipos de tecnología

Alinear áreas de:

Negocio

UX/UI

Tecnología

Operaciones

Definir requisitos funcionales y asegurar su implementación

Impulsar iniciativas de transformación digital

Asegurar la correcta integración de plataformas (APIs, arquitectura funcional)

Mejorar la experiencia de inversión dentro de la app

Perfil Requerido
Experiencia

4 años como Product Owner / Product Manager

Experiencia en:

Productos digitales end-to-end

Entornos ágiles

Plataformas móviles o web

Indispensable:

Experiencia en sector financiero (banca / fintech)

Experiencia en:

Inversiones

Fondos

Mercados de capital

Formación

Carreras afines a negocio, tecnología o finanzas

Conocimientos Técnicos

Metodologías ágiles (Scrum, Kanban)

Jira

Integraciones tecnológicas y APIs

Arquitectura funcional

Competencias Clave

Liderazgo

Comunicación con stakeholders

Pensamiento estratégico

Capacidad de ejecución

Orientación a cliente

Job Family Group:
Product Management and Development

Job Family:
Digital Product Management

Time Type:
Full time

Most Relevant Skills
Please see the requirements listed above.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.

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📌 BANAMEX Digital Exp Manager (Nezahualcóyotl)
🏢 Citigroup
📍 Nezahualcóyotl