We're looking for a highly analytical and structuredMedia Strategy & Investment Managerwith strong expertise inoffline mediaand an integrated strategic mindset.
This role is key to designing, executing, and optimizing on/offline media investment, ensuring efficiency, incremental impact, and consistency across message, format, and channel.
This position requires someoneoperationally strong , with an agency mindset.
If you enjoy connecting numbers with brand storytelling and staying constantly up to date in a fast-evolving media landscape, this role is for you.Challenges that await you:Design and executeon/offline media investment strategiesbased on TRPs, CPR, CPA, incremental reach, and efficiency metrics.Lead the media plan, maximizingeffective reach, optimal frequency , and cross-channel synergies between ATL and digital.Analyze data fromHR Ratings, TGI, Nielsen, Comscore , and other market sources to recommend the optimal media and format mix.Manage and optimizemedia value-adds , including added value, sponsorships, special placements, and integrations.Oversee creative performance from a strategic lens, ensuring consistency acrossATL, offline, and digital campaigns.Work closely with Finance onbudget planning, investment control, and media negotiations.Translate complex data and market insights intoclear,



actionable recommendationsfor leadership.Collaborate with internal teams and agencies while maintaining the capability to operate independently and hands-on when needed.What makes you a great fit:4+ years of experiencein media planning, media strategy, and/or media buying.Strongagency background(media agencies preferred), with the ability to operate independently without relying entirely on agencies.Highlyanalytical and structured mindset , comfortable working with numbers and performance metrics.Deep understanding ofoffline media buying dynamicsand how they integrate with digital channels.Strong command ofmedia measurement tools and data sources(TGI, Nielsen, Comscore, HR Ratings).
Sensitivity tocommunication, formats, editorial context, and brand storytelling.Hands-on profile, willing to operate at execution level while thinking strategically.Curiosity and commitment tocontinuous learning , staying updated through courses, tools, and new methodologies beyond formal education.Advanced English(mandatory).
Bachelor's degree MKT or related.Nice to Have:Experience working withdatabases, data visualization tools, and data storytelling.Familiarity with programming languages or advanced analytics tools (not a must, but a strong plus).
Experience working within abrand after coming from an agencyenvironment.Knowledge ofMexican TV media buyingand local market dynamics (strong plus).

📌 Media Strategy & Investment Manager (El Salto)
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📍 El Salto