We are seeking a Social Media Analytics & Insights Manager to own performance measurement, analysis, and reporting across social media channels, with a strong focus on connecting social activity to website performance using Google Analytics (GA4).
This role is responsible for transforming data into clear insights and recommendations that inform content strategy, campaign optimization, and business decisions.
The ideal candidate is highly analytical, comfortable working across platforms, and able to translate metrics into meaningful outcomes.
Working hours: 9:00 AM – 5:00 PM ESTKey Responsibilities:Social Media Analytics
Track and analyze performance across social platforms (e.g., Linked In, Meta, X, Tik Tok, You Tube).
Monitor key metrics, including:
Reach and impressions
Engagement rates
Follower growth
Video performance
Identify trends, patterns, and opportunities for optimization.
Web Analytics (Google Analytics)
Use Google Analytics (GA4) to analyze:
Traffic from social channels
User behavior on site
Conversion paths and events
Connect social media activity to:
Website engagement
Lead generation
Conversion outcomes
Validate and troubleshoot tracking and attribution issues.
Reporting & Dashboards
Build and maintain standardized dashboards and reports for leadership and teams.
Deliver weekly and monthly performance reports with:
Insights
Key trends
Actionable recommendations
Ensure consistency in metrics and definitions across brands or channels.
Insights & Recommendations
Translate data into clear,



practical insights to inform:
Content strategy
Campaign optimization
Channel investment decisions
Partner with social, content, and paid media teams to improve performance.
Measurement Frameworks
Define KPIs and benchmarks aligned with business goals.
Support A/B testing and performance measurement.
Maintain documentation for tracking, metrics, and reporting standards.
Tools & Data Management
Work with native platform analytics, social management tools, and GA4.
Ensure data accuracy, cleanliness, and reliability.
Stay current on analytics best practices and platform changes.
Required Qualifications:3–6+ years experience in social media analytics or digital analytics
Strong hands-on experience with Google Analytics (GA4)
Experience analyzing data from multiple social platforms
Ability to synthesize data into insights and recommendations
Strong Excel / Google Sheets skills
Preferred Qualifications:Experience with social media management or analytics tools (e.g., Hootsuite, Sprout)
Familiarity with attribution models and conversion tracking
Experience supporting B2 B and/or B2 C marketing teams
Experience working across multiple brands or business units
What Success Looks Like (First 90 Days):Clear, standardized reporting across social and web
Reliable connection between social activity and website outcomes
Actionable insights that influence content and campaign decisions
Improved clarity and confidence in performance measurement
Idóneo Traits:

📌 Social Media Analytics & Insights Manager (Xico)
🏢 1840
📍 Xico