About the Company
A technology company focused on LIMS (Laboratory Information Management System) solutions, helping lab and quality managers accurately gather, analyze, and report data — working efficiently, meeting compliance goals, and exceeding business objectives.As AI reshapes how buyers discover and evaluate software, the company is investing in the people who will define its visibility in this new landscape — where a growing share of vendor discovery and research now happens inside LLMs like Chat GPT, Claude, Gemini, and Perplexity.The Opportunity
This role lives at the intersection of content marketing and artificial intelligence: someone who understands how LLMs retrieve, rank, and cite information, and who can build the content infrastructure that earns the company a consistent presence in AI-generated answers.This is not a traditional SEO or content manager role.
You will be building expertise in Generative Answer Optimization (GAO) and Answer Engine Optimization (AEO) — emerging disciplines that require both the craft of great content and a technical understanding of how AI systems consume, index, and surface information.Key Responsibilities
Generative Answer Optimization (GAO) & Answer Engine Optimization (AEO)Develop and execute a GAO/AEO strategy to increase citation frequency in LLM-generated answers across Chat GPT, Claude, Gemini, Perplexity, and other AI-powered search surfacesAudit current LLM citation rates for the company and category keywords; establish benchmarks and set measurable citation targetsResearch and apply emerging best practices for structuring content so it is retrieved and cited by generative AI systemsMonitor AI search landscape changes and adapt strategy accordinglyBuild a systematic testing and measurement cadence for LLM visibility: prompt libraries, citation tracking, and competitive benchmarkingContent Strategy & DevelopmentDevelop authoritative, deeply researched content — long-form guides, comparison pages, FAQ hubs, glossaries, and thought leadership — designed to be retrieved by AI systems and trusted by human readersBuild content around high-intent queries, buying journey stages, and the specific questions professionals ask AI assistantsOwn the full content lifecycle: ideation, brief, production,



publication, optimization, and performance reviewDevelop and manage a content calendar aligned to integral GTM prioritiesStructured Data, Entity & Technical OptimizationImplement and maintain schema markup (FAQ Page, How To, Article, Organization, Software Application)Build and strengthen the brand's entity presence across the web (Wikipedia, Wikidata, industry directories, analyst coverage)Own on-site technical content health: page structure, internal linking architecture, content freshness, and crawlabilityPartner with web/dev teams to implement structured data and optimize the site for AI retrieval signalsAI-Native Content & SyndicationDevelop content specifically formatted for AI consumption: concise definitional content, Q&A; structures, entity-rich summaries, and citation-ready fact blocksBuild an external citation footprint through strategic placement in publications, forums, and reference sources that LLMs draw fromIdentify and develop relationships with industry analysts, associations, and media whose coverage influences LLM training corpora and live retrievalMeasurement & OptimizationDefine and track AI visibility KPIs: LLM citation rate, share of voice in AI-generated answers, AI-referred traffic, and content-influenced pipelineBuild dashboards that translate content performance into business impact — not just traffic and rankings, but revenue contributionRun structured content experiments: headline variants, format tests, schema changesCross-Functional CollaborationPartner with Product Marketing to ensure product messaging, differentiators,



and customer proof points are embedded throughout content and structured for AI retrievalCollaborate with Demand Generation to align content programs with campaign strategyWork with Sales and BDRs to surface content that accelerates buyer conversations and shortens sales cyclesServe as the internal expert and evangelist for AI visibility, educating the team on how GAO/AEO works and why it mattersQualifications4–7 years of experience in content marketing, SEO, or digital marketing with demonstrated curiosity or hands-on work in AI-driven contentDeep understanding of how large language models retrieve, rank, and generate answers, and how content structure, authority, and entity signals influence that processProven ability to develop high-quality long-form content that ranks, gets cited, and drives pipeline — not just trafficExperience with technical SEO fundamentals: schema markup, structured data, crawl optimization, and information architectureStrong analytical skills with experience building content performance dashboards and making data-driven decisionsHands-on experience with Hub Spot and Webflow (or comparable CMS and marketing automation platforms)Exceptional written English; Spanish or Portuguese proficiency a strong assetA bias toward ownership — you set your own priorities based on impact, measure your own results, and raise your hand when something is not workingPreferred QualificationsActive practitioner or researcher in GAO, AEO, or GEO (Generative Engine Optimization) — you follow this space, you experiment, and you have opinions about what worksExperience with AI writing, research, or content tooling (e.g., Perplexity, Chat GPT, Claude, Jasper, Surfer, Clearscope) as part of a content production workflowFamiliarity with knowledge graph concepts, entity optimization, or Wikipedia/Wikidata editing for brand entity buildingBackground in or genuine interest in life sciences, laboratory operations, quality management, or compliance-driven industriesExperience working within a global GTM motion, producing content that serves both regional and global marketing objectivesComfort operating in a high-performance, metrics-driven revenue organization where content is measured against pipeline, not pageviewsWhy Join This Company?
A brand-new, still-forming role: you'll define, in practice, what AI-answer brand visibility means here — not a role with a ready-made playbookReal autonomy and ownership from day one over content strategy and AI visibility

📌 Content & Ai Visibility Specialist (Celaya)
🏢 Venture People
📍 Celaya