Internship MissionAs a Growth Summer Intern, your mission is to help scale offline user acquisition at Aplazo by designing a repeatable and predictable operating model.
You will work on defining the right incentives, tools, and messaging to drive acquisition through merchant partners, collaborating closely with Marketing, Field Ops, and Key Account Management.This is a project-based internship focused on experimentation, operating model design, and execution, with high exposure to senior stakeholders.Key ResponsibilitiesAnalyze current offline acquisition performance and identify scaling opportunitiesDesign an offline acquisition operating model that is consistent and predictableDefine and test tools and incentive structures to drive acquisition via merchantsCollaborate with Marketing, Field Ops, and Key Account Management to align messaging for users and merchantsDesign, execute,



and evaluate at least two offline acquisition experimentsTrack performance, synthesize learnings, and iterate on the acquisition modelPrepare clear, exec-ready recommendations based on results and insightsRequirementsMBA candidate or equivalent graduate program (available full-time during summer)Strong analytical and structured problem-solving skillsComfortable working with data (Excel / Google Sheets required)Ability to work cross-functionally in ambiguous environmentsStrong communication skills and ability to translate insights into actionNice to HaveExposure to growth, strategy, consulting, or operations rolesExperience with experimentation or performance analysisFamiliarity with acquisition funnels or incentive-based modelsStartup, fintech, or marketplace experienceLanguage

📌 Intern - Growth (Xico)
🏢 APLAZO, S.A. DE C.V. APL200511RL7
📍 Xico