Description
Facebook Ads Specialist – B2 B Performance Marketing | RemotePosition Type:Full-Time, Remote
Location:Philippines, Pakistan, or Latin America
Working Hours:U.
S. Client Business Hours / Required Time-Zone Overlap
About the RoleWe're hiring aFacebook Ads Specialistto own and optimize high-budget B2 B campaigns across Meta.
You'll manage approximately$4,000/day in ad spend , taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is adecuado for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You'll DoOwn end-to-endFacebook/Meta Ads strategyfor B2 B campaigns
Manage and optimize approximately$4,000/day in ad spend
Build and test custom, lookalike, and interest-based audiences
Develop targeting strategies for B2 B decision-makers
Brief creative teams on new concepts, messaging, and testing opportunities
Run structuredA/B and multivariate tests
Monitor daily budget pacing and reallocate spend based on performance
TrackCPL, CPA, MQL volume, and pipeline contribution
Identify creative fatigue and underperforming campaigns quickly
Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
Provide clear performance updates and recommendations to leadership




RequirementsProven hands-on experience managinghigh-budget Facebook Ads campaigns
Experience managing$1,000+/day in ad spend strongly preferred
Strong experience withB2 B Meta advertising and lead generation
Advanced proficiency inMeta Ads Manager
Experience with:
Instant Forms
Meta Pixel
Conversion API (CAPI)
Off-platform conversion tracking
Automated rules
Strong understanding ofCPL, CPA, MQLs, ROAS, and pipeline performance
Experience using CRM or marketing automation tools to evaluate downstream lead quality
Strong analytical and optimization skills
Fluent English with strong written communication
What Makes You a Strong FitYou take full ownership of performance, make decisions based on data, and don't wait for someone else to identify problems.
You're proactive, comfortable managing significant daily spend, and genuinely interested in understandingB2 B buyer behavior and what drives qualified conversions.
What Success Looks LikeEfficient CPL and CPA
Consistent generation of qualified B2 B leads
Strong MQL volume and pipeline contribution
Accurate daily budget pacing
Continuous improvement through structured testing
Fast identification of performance issues and creative fatigue
Interview ProcessInitial Screening Call
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Onboarding
Apply NowIf you have proven experience managinghigh-spend B2 B Meta campaigns

📌 Facebook Ads SpecialistB Performance Marketing (Aguascalientes)
🏢 Pavago
📍 Aguascalientes