Why BirdmanBirdman is one of Mexico's fastest-growing consumer brands—redefining performance and wellness through innovation, authenticity, and sustainability.
Mexico is our home and HQ—the birthplace of Birdman and the epicenter of our integral brand vision.
This is where we define the brand that will scale worldwide.
The work done here will not only win in Mexico but will shape Birdman's identity globally across health, wellness, and performance nutrition.Role OverviewAs Sr.Brand Marketing Manager – Mexico , you willown Birdman's brand strategy and execution end-to-endin our home market, while playing a key role in shaping the brand platform that guides all global markets.
You'll lead theBrand Marketing team in Mexico , overseeing Brand Managers and cross-functional brand initiatives that drive awareness, consideration, and sell-out.
From defining positioning and product innovation to leading launches, collaborations, and experiential marketing, you'll be the architect of how Birdman shows up in culture and in the lives of our consumers.
This is a once-in-a-lifetime opportunity to build a global wellness brand from its roots—shaping how the world experiences Birdman, starting from Mexico.The Ideal CandidateThe ideal candidate is arare hybrid leader —a brand builder withcreative vision and cultural instinct , paired with the rigor of ametrics- and P&L-oriented; operator.
You'vedefined brand platforms from HQand translated them intolaunches, experiential moments, partnerships, and collaborationsthat moveawareness, penetration, and share.You know how to spot and negotiateco-branding opportunitiesthat amplify reach and cultural relevance, and you can inspire partners to deliver at Birdman's level of ambition.
Deeply understand theMexican consumer and retail landscape , and turninsights (Nielsen/Kantar/Ipsos, digital analytics)into growth.
Above all,



you bring agrowth mindsetand the ambition toshape a global wellness brand from Mexico to the world.Key ResponsibilitiesBrand Strategy & Growth
Define and own Birdman'sbrand strategy, positioning, and architecture , ensuring global scalability and local resonance.
Managebrand P&L;, budgets, and performance metricsfor Mexico.
Leadbrand and category expansions , ensuring launches are profitable and strategically aligned with Birdman's growth roadmap.
Innovation & Product
Partner with Product & Innovation to define theglobal product pipelineand launch playbooks.
Ensure consumer and market insights inform every new product and communication strategy.
Campaigns, Experiences & Partnerships
Leadexperiential marketing, PR, and activationsthat grow awareness, engagement, and advocacy.
Identify, negotiate, and activateco-branding and partnership opportunitieswith retailers, influencers, and like-minded brands that elevate Birdman's cultural relevance.
Oversee creative alignment and brand expression across campaigns, packaging, and retail environments.
Digital & Social Alignment
Partner withPerformance Marketing and Social teamsto ensure brand storytelling is consistent and effective across all platforms.
Champion aholistic "brand + digital" mindset , ensuring every touchpoint builds both brand equity and conversion.
Team Leadership & Collaboration
Lead and develop Birdman'sBrand Managersand cross-functional brand team in Mexico.




Inspire agencies and partners to deliver at Birdman's creative and operational standards.
Collaborate closely withEcommerce, Sales, and Internationalteams to ensure strategic and executional alignment across all markets.Must-Have RequirementsProven experience defining brand strategy and positioning , ideally with regional or global influence.
Track record of delivering measurable, metrics-driven results , such as brand equity growth, successful product launches, and ROI improvement.
Experience in a top-tier CPG company(e.g., Nestlé, Unilever, P&G;, Pepsi Co, Mondelez, etc.), bringing world-class marketing practices while thriving in Birdman's culture of agility, speed, and ambiguity.
Hands-on experience managing brand P&L; and budgets , with accountability for profitability and efficiency of marketing investments.
Experience driving product innovation and category expansion , ideally within CPG, food & beverage, wellness, or lifestyle brands.
Strong leadership skills , capable of inspiring teams, managing agencies, and collaborating cross-functionally across global or matrixed environments.
High analytical proficiency , with hands-on experience leveraging consumer and market insights tools (Nielsen, Kantar, Ipsos, brand trackers).
Bilingual fluency:native or fully fluentSpanishand advancedEnglish (C1–C2) , to operate effectively at a global level.
Willigness to move to GDL, with flexibility for occasional international travel.
Nice-to-Have Requirements
Experience working inglobal or regional HQ roleswhere brand strategy guided multiple markets.
Background inwellness, natural/organic, or food & beverage industries.
Experience leadingglobal campaigns or brand platforms.
Exposure toco-branding or strategic partnershipswith international retailers/brands.
DTC/ecommerce marketing experiencein addition to brand management.
The Company:

📌 Sr. Brand Marketing Manager (Guadalajara)
🏢 Birdman
📍 Guadalajara