We're looking for a highly analytical and structured

Media Strategy & Investment Manager

with strong expertise in

offline media

and an integrated strategic mindset. This role is key to designing, executing, and optimizing on/offline media investment, ensuring efficiency, incremental impact, and consistency across message, format, and channel. This position requires someone

operationally strong , with an agency mindset. If you enjoy connecting numbers with brand storytelling and staying constantly up to date in a fast-evolving media landscape, this role is for you.

Challenges that await you:

Design and execute

on/offline media investment strategies

based on TRPs, CPR, CPA, incremental reach, and efficiency metrics.

Lead the media plan, maximizing

effective reach, optimal frequency , and cross-channel synergies between ATL and digital.

Analyze data from

HR Ratings, TGI, Nielsen, Comscore , and other market sources to recommend the optimal media and format mix.

Manage and optimize

media value-adds , including added value, sponsorships, special placements, and integrations.

Oversee creative performance from a strategic lens, ensuring consistency across

ATL, offline, and digital campaigns .

Work closely with Finance on

budget planning, investment control, and media negotiations .

Translate complex data and market insights into

clear, actionable recommendations

for leadership.





Collaborate with internal teams and agencies while maintaining the capability to operate independently and hands-on when needed.

What makes you a great fit:

4+ years of experience

in media planning, media strategy, and/or media buying.

Strong

agency background

(media agencies preferred), with the ability to operate independently without relying entirely on agencies.

Highly

analytical and structured mindset , comfortable working with numbers and performance metrics.

Deep understanding of

offline media buying dynamics

and how they integrate with digital channels.

Strong command of

media measurement tools and data sources

(TGI, Nielsen, Comscore, HR Ratings).

Sensitivity to

communication, formats, editorial context, and brand storytelling .

Hands-on profile, willing to operate at execution level while thinking strategically.

Curiosity and commitment to

continuous learning , staying updated through courses, tools, and new methodologies beyond formal education.

Advanced English

(mandatory).

Bachelor's degree MKT or related.

Nice to Have:

Experience working with

databases, data visualization tools, and data storytelling .

Familiarity with programming languages or advanced analytics tools (not a must, but a strong plus).

Experience working within a

brand after coming from an agency

environment.

Knowledge of

Mexican TV media buying

and local market dynamics (strong plus).

📌 Media Strategy & Investment Manager (Zapopan)
🏢 Plata Card
📍 Zapopan