Job Title: Senior Ecommerce Paid Search Media Buyer (Client-Facing)
Type: Full-time; Remote

Schedule: US Time zone

Paid Search Expert | Conversion Value & Feed Optimization Specialist

Role Overview

We’re looking for an elite Paid Search specialist—someone who lives and breathes the entire Google ecosystem and understands ecommerce growth at a technical, strategic, and commercial level.
This is not a role for a generalist media buyer or lead-gen marketer. This role is for a Paid Search geek who understands how conversion value, feeds, attribution, and You Tube all work together to scale DTC ecommerce brands profitably.

You’ll be client-facing, trusted as a strategic partner, and expected to own paid search performance end-to-end.

Key Responsibilities

Own and scale Paid Search for DTC ecommerce brands, with a primary focus on Google Search, Shopping, Performance Max, and You Tube

Act as a conversion value expert, architecting value-based bidding strategies that align with LTV, margins, and true business outcomes

Lead data feed optimization across Shopping and PMax using platforms such as Data Feed Watch, Feedonomics, or similar

Build, audit, and optimize complex account structures with a deep understanding of signals, intent, query sculpting, and feed-driven performance
Own You Tube for performance, including full-funnel strategy, creative testing frameworks, and integration with paid search and PMax
Analyze and interpret performance using GA4, Google Ads, and attribution tools to surface clear, actionable insights
Partner directly with clients—explaining strategy, performance,



and tradeoffs clearly and confidently
Collaborate with creative, CRO, analytics, and engineering teams to improve conversion rate, AOV, and revenue efficiency

Continuously test, iterate, and push the edge of what’s possible in the paid search ecosystem

What Success Looks Like

Paid Search is profitable, scalable, and aligned with real business value—not vanity metrics
Product feeds are clean, optimized, and actively contributing to growth
You Tube is a measurable performance lever, not a “brand-only” experiment
Clients trust you as the Paid Search expert in the room

What We’re Looking For

Deep expertise in Paid Search for ecommerce (DTC required) — not just lead generation
Advanced understanding of conversion value optimization, value rules, bidding strategies, and margin-aware scaling
Strong hands-on experience with product feed optimization and Shopping/PMax mechanics
Proven You Tube Ads expertise, especially for performance and revenue-driven outcomes
Highly technical mindset with the ability to diagnose performance issues at the data, feed, and auction level
Comfortable in client-facing environments, presenting insights and leading strategic conversations

Naturally curious, analytical, and obsessed with how paid search actually works under the hood

Tools & Platforms

Google Ads (Search, Shopping, PMax, You Tube)
GA4 & Google Tag Manage
Feed optimization platforms (Data Feed Watch, Feedonomics, or similar)
Ecommerce platforms (Shopify experience strongly preferred)

Attribution & analytics tools (Triple Whale, Northbeam, or equivalent a plus)

📌 54744447049- Senior Ecommerce Paid Search Media Buyer (Client-Facing) (Saltillo)
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📍 Saltillo