RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE Define channel, customer and brand portfolio priorities aligned with integral and market growth ambitions.
Build annual and quarterly commercial plans focused on winning in key cities, occasions and outlets.
Lead strategic investment across A&P; activations, trade spend and customer programs to maximize ROI and support disciplined resource allocation.
Develop a robust commercial calendar integrating brand, customer and consumer activations aligned with brand priorities.
Ensure a strong customer profitability approach and P&L; discipline in partnership with Finance.
Develop joint business plans with key On Trade customers and groups to unlock mutual growth and strengthen long-term partnerships.
Design tailored customer strategies to win at the point of consumption, including menu, visibility, experiences, house pour strategy and share of recommendation at the bar.
Lead outlet segmentation across top accounts, influencers and high-energy venues to prioritize investment and scale growth opportunities.
Translate commercial and customer strategies into best-in-class market execution across priority outlets and cities.
Lead high-impact activations, advocacy programs and aspirational brand experiences that drive trial, visibility and premium execution.
Track and optimize performance KPIs including sell-out, NSV, share, rate of sale, distribution, ROI, menu presence and advocacy.
Monitor performance by customer, outlet segmentation and brand priority, proactively adjusting plans based on insights and competitive dynamics.
Ensure strong reporting discipline and alignment with commercial scorecards to support growth management and decision-making.
Partner closely with Sales, Marketing,



Finance and other stakeholders to connect brand strategy with in-outlet execution.
Influence key external stakeholders including customers, bartenders, mixologists, operators and partners to strengthen Bacardi's presence and execution in the On Trade.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY Relevant experience in commercial planning, customer marketing, sales, trade marketing or category/customer development, preferably within FMCG, beverages or spirits.
Strong understanding of commercial execution, On Trade dynamics, outlet segmentation, customer activations and shopper/consumer engagement at the point of consumption.
Ability to translate brand, channel and customer priorities into clear commercial plans, activation calendars and execution guidelines.
Experience supporting or developing customer plans, JBPs, customer programs and in-outlet initiatives that drive visibility, trial, menu presence and rate of sale.
Solid analytical skills, with the ability to monitor KPIs such as sell-out, NSV, distribution, rate of sale, market share, ROI, menu presence and advocacy.
Good financial acumen, with understanding of budget management, A&P; investment, trade spend, customer profitability and ROI discipline.
Strong project management skills, with the ability to coordinate activations, commercial calendars and cross-functional initiatives with discipline and follow-through.
Ability to identify execution opportunities,



track performance gaps and recommend actions based on insights, customer needs and market dynamics.
Strong collaboration skills to work effectively with Sales, Marketing, Finance, customers, agencies and external partners.
Effective communication and influencing skills, with the ability to engage internal and external stakeholders and support decision-making.
Consumer and customer-centric mindset, with curiosity for market trends, premiumization, occasions, rituals and outlet experience.
Bachelor's degree in Business, Marketing, Commercial Management or related field.
PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
You are a motivator and continuously challenge yourself and your teams to achieve the best results possible.
Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Bacardi Leadership Behaviors - Demonstrates Growth Catalyst by creating value, Change Leader by shaping the future, Challenge Coach by driving accountability, and Support Coach by empowering teams.
Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

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📌 CPA Manager On trade (Buenavista)
🏢 Bacardi
📍 Buenavista