experience: 7+ years of relevant experience as a product owner, business analyst, or similar role, with strong experience working on salesforce/crm platforms.
key responsibilities
- own and manage the salesforce product backlog, roadmap, priorities, and delivery plans.
- gather and translate business requirements into clear epics, features, and user stories.
- partner with business stakeholders and technical teams to define and prioritize salesforce solutions.
- write high-quality user stories using invest principles and gherkin acceptance criteria.
- prioritize product backlog using frameworks such as rice, moscow, and wsjf.
- collaborate with salesforce developers, architects, qa, and other technology teams throughout the product lifecycle.
- drive continuous improvement of salesforce capabilities and crm processes.
- support customer 360 initiatives and customer-centric digital transformation programs.
- ensure alignment between business objectives, salesforce capabilities, and technical implementation.
- participate in agile ceremonies including sprint planning, backlog refinement, reviews, and retrospectives.
required skills
- 7+ years of product owner / business analyst experience.
- strong hands-on knowledge of salesforce / sfdc.
- experience managing salesforce product backlogs and roadmaps.
- strong requirements gathering, stakeholder management, and business analysis skills.
- excellent user story writing using invest and gherkin.
- knowledge of prioritization frameworks: rice, moscow, and wsjf.
- strong understanding of customer 360.
- experience working in agile/scrum environments.
- strong communication and collaboration skills.