**Job Title: Chief Marketing Officer (CMO)**
**Location**: 100% In-Office
**Reports To**: CEO
**Company**: Premier California Personal Injury Law Firm
**About the Firm**
We are a high-performance, data-driven personal injury law firm serving clients across California.
With over 240 professionals globally and a strong in-office leadership core, we are relentless in our pursuit of growth, operational excellence, and client results.
We're seeking a **Chief Marketing Officer (CMO)** who can drive lead generation, intake performance, and strategic marketing growth at scale—while leading a diverse team with excellence and accountability.
**Position Summary**
This is a **high-impact, in-office leadership role** at the firm's Guadalajara/Tijuana offices, where close collaboration, accountability, and execution speed are paramount.
**Key Responsibilities**
**Marketing Strategy & Execution**
- Own and execute the firm's full-funnel marketing strategy (digital, paid media, SEO, TV, social, referral, and more).
- Oversee multi-channel lead generation and branding efforts, ensuring measurable ROI on all campaigns.
- Manage external vendors, advertising partners, and agencies with strict performance oversight.
- Continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.
**Intake & Conversion Management**
- Collaborate with Intake leadership to improve conversion rates, responsiveness, and qualification processes.
- Align marketing performance with intake KPIs; lead A/B testing of scripts, routing, and response times.
- Oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.
**Data & Performance Optimization**
- Build and maintain dashboards, KPIs, and reporting systems across marketing and intake functions.




- Use marketing analytics and performance data to guide decision-making and optimize channel spend.
- Identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
- Drive a culture of testing, measurement, and continuous improvement.
**Team Leadership & In-Office Culture**
- Manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
- Establish and enforce high-performance standards across all marketing and intake staff.
- Foster a collaborative, driven, and execution-focused team culture.
- Develop hiring, training, and coaching systems to continually uplevel talent across both departments.
**Required Qualifications**
- 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
- 5+ years in a leadership role managing both marketing and operations teams.
- Deep fluency with digital marketing platforms (Google Ads, Meta, CRM/Intake systems, analytics tools).
- Proven success in managing intake performance and lead conversion in a high-volume environment.
- Exceptional analytical skills; ability to derive insight from data and optimize accordingly.
- Strong leadership presence; capable of driving urgency, accountability, and performance in-person.
- Hands-on, execution-focused approach with high attention to detail.
**Preferred Tools & Systems Experience**
- Filevine, Lead Docket (or similar CRM/intake software)
- Google Analytics, Looker Studio, or Tableau
- CallRail or call tracking software
- RingCentral, Time Doctor, and Google Workspace
- Experience integrating marketing automation with intake workflows
**Why Join Us?
**
- In-office executive leadership with real impact on the firm's growth trajectory
- Direct line to CEO and decision-making influence across departments
- Performance-first culture built on data, accountability, and excellence
- Opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets

📌 Chief Marketing Officer - Personal Injury Law Firm (Tijuana)
🏢 Legal Management Group
📍 Tijuana