Full-time | Mexico City | Plaza Carso
Are You Always One Trend Ahead?
Are you the person who spots a TikTok trend before everyone else? Do you understand
why content works
, not just why it goes viral?
You naturally keep up with TikTok and Instagram, know the creators people are talking about, understand memes and digital culture, and have a strong sense of what
Mexican Gen Z audiences
want to see.
OPPO is looking for a highly creative, trend-aware, and data-driven
Social Media Operations Analyst
to join our Digital team and help social media presence, community engagement, and content influence.
The ideal candidate has 3 to 6 years of experience in social media, digital content, or digital marketing, with a strong understanding of Mexican Gen Z culture, digital behavior, social media trends, and content consumption habits.
What You Will Do:
1. Social Media Operations & Growth
Manage the day-to-day operations of OPPO Mexico's social media platforms, including
Instagram, TikTok, Facebook, X, and Pinterest
.
Execute social media strategies focused on driving audience growth, engagement, reach, and overall platform performance.
Monitor OPPO Mexico's social media activity and identify opportunities to improve content performance and audience engagement.
Conduct ongoing competitive and industry monitoring to identify relevant trends, best practices, and opportunities for differentiation.
Ensure all published content is timely, accurate, engaging, and aligned with OPPO's brand identity and communication strategy.
2. Content Planning & Creation
Plan, develop, and execute localized social media content tailored to the Mexican market, with a strong focus on
Gen Z audiences.




Produce at least 2 original high-engagement / social trend-driven posts or videos and 4 photography-focused How-To videos per month, in addition to localized content adapted from global materials.
Independently handle basic video shooting, editing, photography, and social media graphic production.
3. Gen Z Insights & Social Media Trends
Stay highly aware of social
media trends
, viral formats, memes, creators, and emerging content styles across TikTok and Instagram. Translate trends and cultural insights into relevant and brand-appropriate content opportunities.
Identify relevant cultural and digital trends and translate them into actionable content opportunities for the OPPO brand.
4. Data Analysis & Performance Optimization
Prepare a monthly social media performance report, covering key metrics, content performance, audience growth, engagement, competitive performance, and key learnings.
Use data and insights to continuously adjust content and platform strategies and improve performance against KPIs.
5. Cross-Functional Collaboration
Work closely with internal teams to ensure social media activities are aligned with product campaigns, marketing initiatives, and business objectives.
Coordinate the localization, adaptation, and publishing of headquarters-provided content and assets.
Support product launches, campaign activations, offline events, and other marketing initiatives from a social media perspective.
Collaborate effectively with internal stakeholders and external partners when required.




Requirements:
Experience
3 to 6 years
of professional experience in social media operations, social media management, digital marketing, content creation, or a related field, experience managing or supporting brand-owned social media accounts is highly preferred.
Experience working with consumer brands, technology, lifestyle, entertainment, or youth-oriented brands is a plus.
Social Media & Gen Z Expertise
Strong understanding of social media TikTok and Instagram, including platform trends, content formats, audience behavior, engagement mechanisms, and best practices.
Demonstrated understanding of Mexican Gen Z culture, including their interests, behaviors, digital habits, communities, and content preferences.
Ability to identify relevant trends and viral content to transform them into creative, timely, and brand-appropriate content ideas.
Content Creation
Strong hands-on creation skills, including video shooting, video editing, photography, and social media graphic production.
Strong content planning, storytelling
Data & Analytical Skills
Basic to intermediate data analysis skills and the ability to understand social media metrics and turn data into actionable insights.
Communication & Collaboration
Excellent English
reading and writing skills, with the ability to communicate effectively with regional/integral teams.
Native Spanish (México) communication and copywriting skills.
Strong attention to detail and a data-driven mindset
Teamwork skills
How to Apply
Please send your application to
******
with:
Your resume in English (PDF format)
Your portfolio or relevant work samples
showcasing your social media, content creation, and creative skills

📌 Social Media Operations Analyst (Xico)
🏢 Oppo
📍 Xico