Program Manager –Partner Marketing
Location:
Mexico Function:
Marketing Reports to:
Director – Marketing Role Overview
The Program Manager – Marketing supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico. The role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth.
This is a hands-on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.
Key Responsibilities
Campaign & Partner Marketing Execution
Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs
Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns
Manage partner timelines, commitments, follow-ups, and execution quality across programs
Social Media & Events
Plan and execute program-led social media initiatives aligned to GTM priorities in Mexico
Drive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams
Track performance of social and event channels and optimize based on outcomes
Agency & PR Management
Manage external marketing agencies across social media, content, design, and events
Work closely with a PR agency to support media outreach, press releases, partner announcements, and ecosystem visibility
Own agency briefs, scopes of work, timelines, budgets, and quality control
Platform Growth & Operations
Support user onboarding, activation, and engagement journeys through partner channels and CRM-led communication (email, Whats App, in-platform)
Collaborate with product, growth, and triage teams to track conversions and funnel movement




Maintain structured trackers and prepare weekly and monthly MIS reports covering campaigns, partners, agencies, social, events, and PR performance
Content & Collateral
Coordinate development of localized marketing assets including partner kits, decks, brochures, landing pages, social creatives, and event collateral.
Ensure brand consistency across partner, agency, and media-facing communication
Skills & Experience
6–8 years of experience in marketing, program management, or GTM execution roles
Strong expertise in partner-led marketing and ecosystem-based growth, preferably in Mexico
Proven experience managing marketing and PR agencies
Hands-on experience with social media management and event marketing
Background in Ed Tech, skilling, or entrepreneurship ecosystems is a strong advantage
Strong project management and stakeholder coordination skills
Comfortable with CRM workflows, UTMs, dashboards, and performance reporting
Fluent in Spanish with strong written and verbal communication; English working proficiency preferred
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📌 Program manager –partner marketing (Cuautitlán Izcalli)
🏢 Wadhwani Foundation
📍 Cuautitlán Izcalli