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Company: Qualcomm Intl Inc., Mexico Branch Office ## Job Area: Miscellaneous Group, Miscellaneous Group u003e Data Analyst ## Qualcomm Overview: Qualcomm is a company of inventors that unlocked 5 G ushering in an age of rapid acceleration in connectivity and new possibilities that will transform industries, create jobs, and enrich lives. But this is just the beginning. It takes inventive minds with diverse skills, backgrounds, and cultures to transform 5 Gs potential into world-changing technologies and products. This is the Invention Age - and this is where you come in. General Summary: Summary: The Senior Marketing Data Analyst will play a crucial role in empowering data-driven decision-making across our marketing organization. Reporting to the Staff Manager of Marketing Analytics; this individual will handle Performance Analysis u0026 Reporting through the data management of and dashboard; with the ability to collect, analyze and interpret marketing data to offer actionable insights into marketing performance. The idóneo candidate is highly analytical, detail-oriented, a proactive problem-solver and has a strong understanding of marketing principles within a technology context. This role is based in Mexico City and will require the ability to travel to the U. S. on a bi-annual basis. This is an office based position located in Mexico City. Please provide your resume in English. Key Responsibilities: Proficient in Data Management Collection u0026 Management of data:
* Gather, clean and validate marketing data from various sources including, web analytics tools (e.g., Google Analytics, Adobe Analytics), advertising platforms (e.g., Google Ads, Linked In Ads, Meta Ads), media monitoring platforms (e.g., Brandwatch), social APIs (e.g., X, You Tube, Sprout) and internal databases.
* Ensure data accuracy, consistency and integrity across all reporting by keeping clean, organized data management processes.




* Document and maintain processes for data enrichment and a comprehensive data dictionary. Performance Reporting through Dashboard development:
* Develop marketing performance dashboards and reports (e.g. Tableau or Salesforce MCI), highlighting key trends, successes and areas for improvement.
* Analyze marketing activity performance across different channels (e.g., digital advertising, email, content marketing, social media) to find effective strategies and recommend optimizations. Insight Generation u0026 Storytelling:
* Conduct in-depth analysis to uncover actionable insights into campaign effectiveness and market trends.
* Translate complex data findings into clear, concise and compelling narratives and visualizations for various stakeholders, including marketing leadership, sales and product teams.
* Proactively find opportunities for marketing optimization and present data-backed recommendations. Tool u0026 Process Improvement:
* Find and recommend improvements to existing marketing analytics tools, processes and methodologies.
* Stay up-to-date with industry best practices and emerging trends in marketing analytics, data science and data visualization. Qualifications:
* Education: Bacheloru0027s degree in Marketing, Business, Statistics, Economics, Data Science or a related quantitative field.
* Experience: 3-5 years of experience in a marketing data analytics, business intelligence or similar data analytical role, preferably within a technology company (Saa S, B2 B Tech strongly preferred). Technical Skills:
* Experience with Business u0026 Marketing Intelligence (BI) tools:



Experience with Tableau (or Power BI, Salesforce MCI) for dashboard creation and data visualization.
* Proficiency in SQL: Must be able to write complex queries to extract and manipulate data from relational databases.
* Advanced Excel skills: Including pivot tables, VLOOKUPs, advanced formulas and data visualization.
* Bonus points for: Experience with Python or Databricks (for data extraction and analysis or statistical modeling). Analytical u0026 Problem-solving Skills:
* Strong analytical and quantitative skills with the ability to collect, organize, analyze and share information with attention to detail and accuracy.
* Ability to translate complex data into actionable insights and clear recommendations.
* Demonstrated ability to identify problems, propose solutions and drive results. Communication u0026 Presentation Skills:
* Advanced communication skills in English
* Excellent verbal and written communication skills, with the ability to explain complex data to non-technical audiences.
* Strong presentation skills, capable of delivering insights to various levels of the organization. Marketing Acumen:
* Solid understanding of digital marketing channels, tactics and KPIs.
* Familiarity with the customer journey and marketing funnel within a technology business context. Personal Attributes:
* Initiative-taking and self-motivated with a strong sense of ownership.
* Detail-oriented and highly organized.
* Intellectually curious and eager to learn new technologies and approaches.
* Ability to work independently and as part of a collaborative team in a fast-paced environment. Applicants: Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail

📌 Senior marketing data analyst (Ciudad de México)
🏢 Qualcomm
📍 Ciudad de México