RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

- Define channel, customer and brand portfolio priorities aligned with general and market growth ambitions.
- Build annual and quarterly commercial plans focused on winning in key cities, occasions and outlets.
- Lead strategic investment across A&P; activations, trade spend and customer programs to maximize ROI and support disciplined resource allocation.
- Develop a robust commercial calendar integrating brand, customer and consumer activations aligned with brand priorities.
- Ensure a strong customer profitability approach and P&L; discipline in partnership with Finance.
- Develop joint business plans with key On Trade customers and groups to unlock mutual growth and strengthen long-term partnerships.
- Design tailored customer strategies to win at the point of consumption, including menu, visibility, experiences, house pour strategy and share of recommendation at the bar.
- Lead outlet segmentation across top accounts, influencers and high-energy venues to prioritize investment and scale growth opportunities.
- Translate commercial and customer strategies into best-in-class market execution across priority outlets and cities.
- Lead high-impact activations, advocacy programs and aspirational brand experiences that drive trial, visibility and premium execution.
- Track and optimize performance KPIs including sell-out, NSV, share, rate of sale, distribution, ROI, menu presence and advocacy.
- Monitor performance by customer, outlet segmentation and brand priority, proactively adjusting plans based on insights and competitive dynamics.
- Ensure strong reporting discipline and alignment with commercial scorecards to support growth management and decision-making.
- Partner closely with Sales, Marketing,



Finance and other stakeholders to connect brand strategy with in-outlet execution.
- Influence key external stakeholders including customers, bartenders, mixologists, operators and partners to strengthen Bacardi's presence and execution in the On Trade.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

- Relevant experience in commercial planning, customer marketing, sales, trade marketing or category/customer development, preferably within FMCG, beverages or spirits.
- Strong understanding of commercial execution, On Trade dynamics, outlet segmentation, customer activations and shopper/consumer engagement at the point of consumption.
- Ability to translate brand, channel and customer priorities into clear commercial plans, activation calendars and execution guidelines.
- Experience supporting or developing customer plans, JBPs, customer programs and in-outlet initiatives that drive visibility, trial, menu presence and rate of sale.
- Solid analytical skills, with the ability to monitor KPIs such as sell-out, NSV, distribution, rate of sale, market share, ROI, menu presence and advocacy.
- Good financial acumen, with understanding of budget management, A&P; investment, trade spend, customer profitability and ROI discipline.
- Strong project management skills, with the ability to coordinate activations, commercial calendars and cross-functional initiatives with discipline and follow-through.
- Ability to identify execution opportunities,



track performance gaps and recommend actions based on insights, customer needs and market dynamics.
- Strong collaboration skills to work effectively with Sales, Marketing, Finance, customers, agencies and external partners.
- Effective communication and influencing skills, with the ability to engage internal and external stakeholders and support decision-making.
- Consumer and customer-centric mindset, with curiosity for market trends, premiumization, occasions, rituals and outlet experience.
- Bachelor's degree in Business, Marketing, Commercial Management or related field.

PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

- Fearlessly perseveres in overcoming obstacles and setbacks by taking swift and efficient action and share best practices.
- You are a motivator and continuously challenge yourself and your teams to achieve the best results possible.
- Demonstrate the drive, initiative and tenacity required to define winning at Bacardi.
- An independent mindset, valuing collaborative decision making, capable of championing ideas with confidence.
- Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
- Bacardi Leadership Behaviors - Demonstrates Growth Catalyst by creating value, Change Leader by shaping the future, Challenge Coach by driving accountability, and Support Coach by empowering teams.
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

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📌 CPA Manager On trade (Tultitlán de Mariano Escobedo)
🏢 Bacardi
📍 Tultitlán de Mariano Escobedo