**Summary**:- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.
- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing general, e implementar planes/proyectos tácticos de apoyo.
**About the Role**:**Key Responsibilities**:- Lead the development and execution of customer-centric marketing strategies across all segments and channels- Translate brand strategy into impactful campaigns that drive competitive advantage and market growth- Guide cross-functional teams with strategic direction to prioritize high-value activities and investments- Conduct market analysis and benchmarking to inform marketing programs and tactical decisions- Collaborate with HCP and patient marketers to develop compelling lead assets and engagement tools- Align with global and regional stakeholders on brand lifecycle planning and financial forecasting- Define brand positioning, pricing, packaging,
and promotional strategies for product launches- Coordinate with field teams to ensure seamless execution of marketing strategies and customer engagement- Manage agency relationships to ensure timely and effective campaign execution- Build internal and external networks to share best practices and enhance marketing effectiveness**Essential Requirements**:- Minimum 5 years of experience in marketing or field management within the pharmaceutical industry- Proven ability to lead brand strategy and execute integrated marketing campaigns- Strong understanding of customer engagement across healthcare professionals and patient segments- Demonstrated experience in financial planning and execution, including managing budgets over $1.5M USD- Excellent strategic thinking, business acumen, and decision-making skills- Advanced proficiency in English, both written and verbal- Strong leadership and stakeholder management capabilities- Ability to adapt in a dynamic environment and manage multiple projects simultaneouslyDivisionInternationalBusiness UnitInnovative MedicinesLocationMexicoSiteINSURGENTESCompany / Legal EntityMX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.Functional AreaMarketingJob TypeFull timeEmployment TypeRegularShift WorkNo**Ajustes de accesibilidad**: