02 sep
|
Activate Talent
|
Xico
02 sep
Activate Talent
Xico
Job Title:
Target.com Specialist Job Type:
Full-time / Remote Work Hours:
9 AM – 5 PM EST (US business hours preferred)
Job Overview:
We're helping our client find a
Target.com Specialist
to own the optimization and performance of product listings on Target.com, with a strong focus on
On-Platform Optimization (OPO) for Product Detail Pages (PDPs)
and management of
Roundel retail media campaigns . In this role, you will be responsible for improving product discoverability, conversion rates, and overall marketplace performance through a combination of
organic PDP optimisation and paid media execution , while contributing to revenue growth within the Target retail ecosystem. This is a performance-driven role suited for someone with deep experience in
retail media, marketplace optimisation, and data-led eCommerce growth .
Responsibilities:
Target.com PDP Optimization (OPO)
Own and optimise Product Detail Pages (PDPs) on Target.com
Improve titles, descriptions, bullets, backend attributes, and taxonomy alignment
Increase keyword relevance and search ranking performance
Identify and fix content gaps impacting visibility and conversion Digital Shelf Performance
Monitor search ranking, discoverability, and conversion performance
Maintain catalog accuracy and attribute completeness
Analyse competitor listings and implement improvements
Support new product launches and assortment readiness Roundel Advertising Management
Plan, launch, and optimise Roundel campaigns
Manage keywords, targeting, budgets, and campaign pacing
Monitor ROAS, CTR, CPC, and conversion metrics
Conduct A/B testing across creatives and targeting strategies Performance Analysis
Track KPIs and deliver actionable insights
Identify growth opportunities through marketplace data
Support forecasting and promotional planning Must-Have:
2+ years experience in Target.com, retail media, or marketplace optimisation roles
Strong hands-on experience with PDP optimisation and digital shelf management
Experience managing retail media campaigns (e.g., Roundel or similar platforms)
Strong understanding of eCommerce metrics (ROAS, CTR, CPC, conversion rate)
Experience working inside vendor or marketplace platforms
Nice-to-Have:
Experience with other marketplaces (Amazon, Walmart, etc.)
Exposure to SEO, keyword strategy, and content optimisation tools
Experience working in fast-paced eCommerce or retail brands
Strong analytical or Excel/data reporting skills
📌 Target Specialist - 58899340053 (Xico)
🏢 Activate Talent
📍 Xico