Full-time | Mexico City | Plaza Carso
Are You Always One Trend Ahead?
Are you the person who spots a TikTok trend before everyone else? Do you understand why content works , not just why it goes viral?
You naturally keep up with TikTok and Instagram, know the creators people are talking about, understand memes and digital culture, and have a strong sense of what Mexican Gen Z audiences want to see.
OPPO is looking for a highly creative, trend-aware, and data-driven Social Media Operations Analyst to join our Digital team and help social media presence, community engagement, and content influence.
The ideal candidate has 3 to 6 years of experience in social media, digital content, or digital marketing, with a strong understanding of Mexican Gen Z culture, digital behavior, social media trends, and content consumption habits.
What You Will Do:
1. Social Media Operations & Growth
- Manage the day-to-day operations of OPPO Mexico's social media platforms, including Instagram, TikTok, Facebook, X, and Pinterest .
- Execute social media strategies focused on driving audience growth, engagement, reach, and overall platform performance.
- Monitor OPPO Mexico's social media activity and identify opportunities to improve content performance and audience engagement.
- Conduct ongoing competitive and industry monitoring to identify relevant trends, best practices, and opportunities for differentiation.
- Ensure all published content is timely, accurate, engaging, and aligned with OPPO's brand identity and communication strategy.
2. Content Planning & Creation
- Plan, develop, and execute localized social media content tailored to the Mexican market, with a strong focus on Gen Z audiences.
- Produce at least 2 original high-engagement / social trend-driven posts or videos and 4 photography-focused How-To videos per month, in addition to localized content adapted from global materials.
- Independently handle basic video shooting, editing, photography, and social media graphic production.
3. Gen Z Insights & Social Media Trends
- Stay highly aware of social media trends , viral formats, memes, creators, and emerging content styles across TikTok and Instagram. Translate trends and cultural insights into relevant and brand-appropriate content opportunities.
- Identify relevant cultural and digital trends and translate them into actionable content opportunities for the OPPO brand.
4. Data Analysis & Performance Optimization
- Prepare a monthly social media performance report, covering key metrics, content performance, audience growth, engagement, competitive performance, and key learnings.
- Use data and insights to continuously adjust content and platform strategies and improve performance against KPIs.
5. Cross-Functional Collaboration
- Work closely with internal teams to ensure social media activities are aligned with product campaigns, marketing initiatives, and business objectives.
- Coordinate the localization, adaptation, and publishing of headquarters-provided content and assets.
- Support product launches, campaign activations, offline events, and other marketing initiatives from a social media perspective.
- Collaborate effectively with internal stakeholders and external partners when required.
Requirements:
Experience
- 3 to 6 years of professional experience in social media operations, social media management, digital marketing, content creation, or a related field, experience managing or supporting brand-owned social media accounts is highly preferred.
- Experience working with consumer brands, technology, lifestyle, entertainment, or youth-oriented brands is a plus.
Social Media & Gen Z Expertise
- Strong understanding of social media TikTok and Instagram, including platform trends, content formats, audience behavior, engagement mechanisms, and best practices.
- Demonstrated understanding of Mexican Gen Z culture, including their interests, behaviors, digital habits, communities, and content preferences.
- Ability to identify relevant trends and viral content to transform them into creative, timely, and brand-appropriate content ideas.
Content Creation
- Strong hands-on creation skills, including video shooting, video editing, photography, and social media graphic production.
- Strong content planning, storytelling
Data & Analytical Skills
- Basic to intermediate data analysis skills and the ability to understand social media metrics and turn data into actionable insights.
Communication & Collaboration
- Excellent English reading and writing skills, with the ability to communicate effectively with regional/general teams.
- Native Spanish (México) communication and copywriting skills.
- Strong attention to detail and a data-driven mindset
- Teamwork skills
How to Apply
Please send your application to
[email protected] with:
- Your resume in English (PDF format)
- Your portfolio or relevant work samples showcasing your social media, content creation, and creative skills
📌 Social Media Operations Analyst (Ciudad de México)
🏢 Oppo
📍 Ciudad de México