Create, build and manage high-quality website experiences across the region and, for US (CoE), lead the creation and management of global templates, workflows, and processes to ensure consistency, scalability, and performance.

Key objectives include:

• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance

• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec

• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion

• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans

• Use dashboards and A/B testing tools to monitor website performance and recommend optimisation actions

• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys





• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals

• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements

• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution

• (CoE) Develop and maintain general templates, components, and publishing standards for layout, navigation, and accessibility

• (CoE) Support website managers in other hubs on complex builds and CMS capabilities, and lead knowledge sharing and onboarding

• (CoE) Align with Group Comms, GDTO, and Marketing Strategy on shared workflows and platform roadmap decisions

Main Tasks

• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance

• Analyse and execute website requests,

📌 Website Marketing Manager (México)
🏢 Swiss Re
📍 México