GENERAL MANAGER - MEXICO Haulotte | Sales & Service Organization Reports to: The Managing Director, Americas Location – Santa Catarina, Neuvo Leon - Mexico The Opportunity Haulotte is looking for a commercially driven General Manager to lead our established Mexican subsidiary. This is a hands-on leadership role with responsibility for growing the business, developing the team, strengthening customer relationships and delivering strong P&L; performance. We want a leader who enjoys being close to customers and the market. The right person will be a strong sales leader and natural hunter - someone who can open doors, build relationships, spot opportunities and turn them into profitable, sustainable growth.

The General

Manager will lead the Mexico organization across Sales, Service, Spare Parts, Logistics and Finance, working closely with the Americas Business Director and regional functional leaders. Key Responsibilities

- Lead the Mexico business with full P&L; responsibility and accountability for growth, profitability, cash and key business KPIs.
- Set and drive the commercial strategy for Mexico, with a clear focus on profitable growth, stronger customer penetration and new business development.
- Be visible in the market and personally engage with key customers, prospects, distributors and strategic partners. This role requires a true hunter mindset.
- Build a healthy sales pipeline and create the discipline needed for strong follow-up, accurate forecasting and better conversion.
- Grow Haulotte's presence in Mexico by strengthening existing accounts, opening new customers and identifying new market opportunities.




- Coach and develop the sales team while creating a culture of accountability, energy, teamwork and customer focus.
- Develop the broader leadership team and bring Sales, Service, Spare Parts, Logistics and Finance together around common business priorities.
- Grow the after-sales and service business through relevant customer offers, strong service execution and reliable spare-parts support.
- Stay close to customers to understand what they need and ensure a strong experience throughout the full equipment lifecycle.
- Balance growth with execution making sure commercial ambition is supported by strong operational and financial discipline.
- Work closely with the Americas Business Director to align priorities, share market insights and deliver the broader Americas strategy.

The Profile We Are Looking For We are looking for a leader who combines strong commercial instinct with the ability to build a team and run a business. Someone who can set direction, develop people and still be willing to get directly involved when an important customer or sales opportunity needs attention.

- Proven leadership experience in B2B sales, distribution, industrial equipment or another tangible-product business; heavy equipment experience is a strong advantage.
- A strong sales and business-development track record,



including opening new accounts, developing markets and winning profitable business.
- Strong commercial acumen across pricing, margins, negotiation, key accounts and channel development.
- Experience managing P&L; and leading a multidisciplinary business or business unit.
- A proven ability to hire, coach and develop people while raising performance and accountability.
- Strong customer instincts and the credibility to build relationships with senior decision-makers.
- Comfortable moving between strategy and execution - from setting the plan to joining an important customer meeting.
- Strong communication, negotiation, organization and decision-making skills.
- Entrepreneurial, energetic, resilient and results-oriented, with a genuine desire to grow the business.

What Will Define Success Success in this role means growing the business profitably, winning new customers, developing the team and making Haulotte an even stronger partner for customers across Mexico. If you enjoy building a team, winning business and growing a market, this could be a great opportunity. Why Join Haulotte?

- Growth Opportunities: We offer continuous learning and development opportunities to help you grow in your career.
- Innovative Environment: Be part of a forward-thinking company that values innovation and excellence.
- Supportive Team: Work with a collaborative and supportive team that values your contributions.
- Competitive Benefits: Enjoy a comprehensive benefits package

Address: Haulotte Mexico - Bernardo Reyes 201, Parque Industrial Martel III, 66367 Cdad.

Santa

Catarina, N.L., México

📌 General Manager - Mexico (Santa Catarina)
🏢 Haulotte USA
📍 Santa Catarina