About the job

You'll join the leadership of Lumepic's marketing with a focus on Meta Ads and numbers: campaigns, experimentation and continuous improvement. You'll work side by side with the CMO, with plenty of autonomy and real startup context.

Profile:

At least 3 years of experience in marketing & growth in B2C. Data-driven, AI first, and eager to get hands-on in a small, fast-changing environment.

Must have extensive, hands-on experience in Meta Ads.

What you'll do:

- Analyze campaign data and spot what works and what doesn't.
- Propose and run marketing experiments constantly.
- Own and optimize Meta Ads campaigns: structure, audiences, creative testing, and bid/budget management.
- Optimize campaigns based on performance, ROAS and conversion.
- Analyze conversion rates and look for optimizations.
- Decide which ads to scale and which to cut.
- Turn data insights into concrete actions,



not just reports.
- Work very closely with the CMO on strategy definition.

- What we're looking for:

- At least 3 years of experience in marketing, growth or data.
- Extensive, hands-on experience in Meta Ads: campaign/ad set structure, audiences, creative testing, and budget/bid optimization.
- You're data-driven, curious, and love digging into the numbers.
- You're AI first: you use AI to build your own solutions.
- Experience in performance marketing, ads or experimentation.
- You're interested in (or already know) the startup world.
- We value judgment and speed over formal seniority.
- Bonus points: you know some code or have a technical/data background.

📌 Performance Marketing Lead — Meta Ads Specialist (Ciudad de México)
🏢 Lumepic
📍 Ciudad de México