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Job Title: LatAm Marketing Manager
Location: Mexico - remote
BSI’s Assurance division is hiring a LATAM Marketing Manager to own the end-to-end go-to-market strategy across Latin America with a primary focus on Mexico.
In this role, you will translate global strategy into high-impact, localized programs that fuel pipeline and revenue across System Certification, Training, and ISA, while leading our regional Center of Excellence (CoE) for campaign development, design, and digital execution.
You’ll also serve regionally as a Theme Lead for Quality & Mobility, setting the bar for messaging and integrated campaigns used across the Americas.
If you thrive in a matrixed, fast-paced environment and can flex from strategy to hands-on execution, this role is for you
What you’ll own:
LatAm GTM leadership: Build and deliver the marketing plan for Latin America (with Mexico emphasis) aligned to commercial targets and sector priorities.
Localization that wins:



Adapt general/regional campaigns to local language, culture, regulation, and buyer behavior.
Partner with the business: Collaborate effectively with Sales and Training to shape marketing strategies that move pipeline and revenue.
How you’ll lead:
Team & CoE leadership: Lead, coach, and develop the LATAM marketing team and Regional CoE; set priorities, raise skills, and ensure high-quality execution.
Operational excellence: Drive clarity, workload management, and accountability using project tools (e.g., Workfront); uphold brand, compliance, and governance standards.
How you’ll execute:
Full-funnel, integrated campaigns: Orchestrate email, web, SEO/SEM, paid media, social, events/webinars, and ABM to create demand and accelerate conversions.
Digital & demand-gen mastery: Increase engagement, improve targeting, and optimize journeys; manage lead workflows in Salesforce and Pardot (segmentation, routing, nurture).
Budget ownership:

📌 Mexico Marketing Lead (Ciudad de México)
🏢 Bsi
📍 Ciudad de México