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Job Title: Lead Generation & ABM Specialist
Location: Mexico remote
BSI’s Assurance division is hiring a Lead Generation & ABM Specialist to own the strategy, planning, and execution of demand programs and Account-Based Marketing (ABM) campaigns across the US and Canada. In this role, you’ll turn data and intent signals into high-impact, multi-channel programs that grow pipeline and deepen engagement with priority accounts across Training, System Certification, Internal Supplier Audits (ISA), and Digital Trust. Partnering tightly with Sales Directors and the General Digital Hub, you’ll ensure every program is precise, measurable, and revenue-aligned.
What you will own:
Regional demand strategy: Build a NorAm plan aligned to MQL, SQL, and opportunity targets; define offers, channels, and audiences across the funnel.
Multi-channel execution: Launch campaigns across email, LinkedIn/paid social, paid search, webinars, events, content syndication, and nurtures.
ABM leadership: Design 1:1,



1:few, and 1:many ABM motions by vertical and persona; orchestrate plays that move accounts from awareness to revenue.
Sales partnership: Co-create target account lists and joint account plans with Sales Directors; enable teams with ABM playbooks and insight packs.
Tech + intent: Operationalize intent and ABM platforms (e.g., Bombora, Demandbase/6sense/RollWorks as adopted); translate signals into timely actions.
Attribution discipline: Ensure segmentation, routing, lead-source/UTM hygiene, and dashboard visibility in partnership with digital operations.
How you will execute:
Messaging & personalization: create buyer journeys and tailor content by role, industry, and buying stage.
Test & learn: Run structured A/B testing on offers, sequences, and channels; scale what works.
Field alignment: Coordinate with field marketing, content, and ops to land campaigns on time and on brand via Workfront.

📌 Lead Generation Specialest (México)
🏢 Bsi
📍 México