About usWith over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Marketing is where our brands show up in culture and stay there.
We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.




Lead cultural insight initiatives that identify emerging shifts, tensions and opportunities relevant to consumers, brands and categories. Translate cultural, societal and behavioral signals into clear implications for brand strategy, innovation and consumer engagement, partnering with Marketing and cross-functional teams to strengthen future-facing, culturally relevant business decisions. Establish the PR agenda for the brand, rooted in culturally relevant insights.
The market is shaped evolving consumer preferences, digital transformation, and increasing expectations around sustainability and innovation. Decision MakingCultural Insight AgendaWhat the role decides / recommendsRecommends priority cultural questions and areas of exploration based on business, brand and category needs.
Aligns priorities with Consumer & Shopper Insights Head and Marketing leadership; Cultural Trends & ForesightIdentifies and interpre

📌 Culture and Entertainment Insights Manager (Ciudad de México)
🏢 Diageo
📍 Ciudad de México