We are looking for a Creative Strategist who can develop high-performing content concepts, ad angles, hooks, and scripts that drive measurable business results. This person will own the creative strategy process from concept to launch while coordinating with the Creative team to produce assets and the Paid Media team to launch, analyze, and optimize campaigns.
This role is adecuado for someone who understands direct-response marketing, consumer psychology, social media trends, influencer content, and performance creative.
Strong professional communication in English required
Responsibilities
Creative Strategy & Ideation
- Develop creative concepts for Meta, TikTok, YouTube, and other paid media channels
- Create content angles based on customer pain points, desires, objections, and motivations
- Research competitors and identify winning creative trends
- Develop creative testing roadmaps for client campaigns
- Generate new ad concepts and campaign ideas on a weekly basis
Script Writing & Creator Briefs
- Write UGC scripts, founder story scripts, testimonial concepts, product demonstrations, and direct-response advertisements
- Create detailed creator briefs for influencers and content creators
- Develop hooks, CTAs, and messaging frameworks
- Adapt content ideas across multiple formats and platforms
Influencer & Creator Coordination
- Assist in identifying and sourcing content creators
- Collaborate with influencers and creators to ensure content aligns with campaign goals
- Review creator submissions and provide feedback
- Help manage content production timelines and deliverables
Performance Analysis
- Review creative performance data and identify opportunities for improvement
- Analyze winning and losing creatives
- Collaborate with paid media managers to improve campaign performance
- Use data to inform future creative concepts and testing strategies
Cross-Functional Collaboration
- Collaborate with
📌 Creative Strategist (México)
🏢 3types
📍 México
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