Location: Remote, only open to candidates based in Latin America
About the Role
tapouts is looking for a Data & Analytics Lead to build the analytical foundation guiding our growth, product, and coaching operations, answering questions like what it costs to acquire a customer, why customers churn, and how we measure coaching quality.
This is a hands-on role combining business and product analytics with analytics engineering. This is not primarily an infrastructure role, we're looking for someone as comfortable investigating an ambiguous business question as they are writing SQL and building a data model.
What You'll Do
Establish clear, shared definitions for core metrics: acquisition, activation, retention, churn, CAC, and lifetime value
Build a unified view of the customer journey across marketing, payments, product activity, coaching sessions, and cancellations
Develop retention and churn analyses that identify when and why customers leave
Create a framework for evaluating coach quality, incorporating outcomes, engagement, and satisfaction
Build and maintain clean,



documented analytical data models and decision-oriented dashboards
Identify gaps in tracking and data quality, partnering with engineering and business teams to resolve them
Partner with growth, product, operations, and coaching leadership to turn business questions into measurable analyses
What Success Looks Like
Within your first three months, you will:
Understand and document tapouts major data sources and customer journey
Align the organization on definitions for its most important business metrics
Deliver a reliable initial view of acquisition, retention, churn, and coaching activity
Produce at least one analysis that changes or informs an important business decision
Within six to twelve months, you will:
Establish a trusted analytical data foundation used across the company
Give leadership reliable visibility into CAC, retention, lifetime value, and unit economics
Build a fair and actionable frame

📌 Data & Analytics Lead (México)
🏢 tapouts
📍 México