DTC Lead — LATAM
Location: Mexico City
Department: E-Commerce
Reports To: Head of E-Commerce, LATAM
Scope: Mexico & Brazil
Direct Reports: 2

Opportunity Overview
We are building the e-commerce organization for one of the world’s fastest-growing collectible brands, with DTC playing a critical role in our growth across Latin America.
As DTC Lead — LATAM, you will own our brand-operated e-commerce business, beginning with Mexico and expanding into Brazil. You will manage the channel as a business—owning revenue, profitability, conversion, customer growth, marketing efficiency, merchandising, and the end-to-end customer experience.
This position offers significant growth potential as the business scales. The successful candidate will help build the DTC playbook in Mexico, lead the expansion into Brazil, and have the opportunity to grow into broader regional DTC leadership as additional LATAM markets launch.

What You Will Achieve

Business & P&L; Ownership
Own DTC performance across revenue, conversion, average order value, customer growth, and contribution margin.




Develop annual, quarterly, and monthly business plans aligned with commercial goals.
Manage the channel P&L;, including payment fees, fulfillment, shipping, returns, media investment, and markdowns.
Lead weekly and monthly business reviews, identifying performance drivers, risks, and actions.

Merchandising & Product Launches
Develop merchandising and sales strategies across assortment, launches, inventory, replenishment, and key product initiatives.
Own the DTC launch calendar and ensure strong execution across major product drops.
Partner with Supply Chain to optimize local assortment, availability, shipping speed, and inventory efficiency.

Customer Growth & Retention
Analyze the customer journey to identify opportunities across acquisition, conversion, repeat purchase, retention, and lifetime value.
Lead CRM and membership strategies, including segmentation and lifecycle communications.
Partner with Custom

📌 DTC Lead (Ciudad de México)
🏢 POP MART
📍 Ciudad de México